Where credit's due

Success has many fathers, but failure is an orphan. Nowhere is that truer than in advertising.

When a campaign or an individual spot happens to hit big - locally, regionally and especially nationally - it seems everyone who was in the building, in one meeting, used to work on the business or walked by the conference room while it was being presented is ready to jump on the credit bandwagon.

The industry is lousy with examples of it: VW. Joe Isuzu. Apple. Nike. FedEx. Nissan. The list goes on and on. And on.

In the late 80's, there was a McDonald's campaign called Mac Tonight. It sprang from a local promotion by an operator's group for dinner at McDonald's. It was created by my friend and former art director partner Jim Benedict before we worked together.

Under the agency leadership of Brad Ball and Mark Davis, Jim was given the freedom and support to create a genuinely unique, fun and memorable spot for a client who wasn't particularly known for taking risks. With Jim's vision of a quarter moon leading man, and parody lyrics to Bobby Darin's "Mac The Knife", the spot took off in a way no one saw coming.

Wildly popular, McDonald's picked up the promotion nationally and suddenly it was everywhere.

What happened next was sadly familiar.

The executive creative director at the time (who has since long gone) started giving national press interviews about how he came up with the concept - some bullshit about how he was looking at the moon one night and it just came to him. Jim started getting assigned to other, less visible accounts. And his name was mysteriously absent from both the interviews and award show entries (and the spot won many awards).

To no one's surprise, McDonald's wanted to pool out the character and did in other, lesser spots created by the people who claimed they'd done the original.

To their own credit, the agency leadership was always honorable about rightfully giving the credit to Jim.

But, creatively speaking, low people in high places are a devious mix. If you've worked for one - and eventually we all do - I'm sure you have war stories of your own to tell.

Jim eventually became a creative director at McCann, where he continued to take on the challenge of doing outstandingly creative work for clients that had reputations for being resistant to it (I'm looking at you Nestlé). He died in 1994.

The agency, even in its current incarnation, still displays the spot on its website. And it should. It continues to be a great success story.

For them, and for Jim.

What took so long?

Right at the beginning, let me apologize for the Andy Rooney-ness of this post.

Every once in awhile, it strikes me as amazing the things people will put up with. And how long they'll put up with them.

Even more so when the answer/solution that takes its sweet time arriving is so obvious. So logical. So in your face, you can't believe it took so long to get here.

Like self-adhesive postage stamps. Hello? What was the hold up here?

I remember my parents having me lick stamps on envelopes for our holiday cards. Sadly I also remember to. this. day. the awful taste of the government-issue glue the postal service used.

I would've written a letter to complain, but it would've been just one more stamp to lick.

On a related note, same goes for return address labels. Even though I'm sure the labels were self-adhesive before stamps, I also remember having my hand cramp up writing our address over and over on so many envelopes.

So what if my parents cards got lost in the mail. It was the mail.

Another "what took so long?" Wheels on suitcases.

I can remember trying to lift one of the big, solid suitcases my parents packed when we went on trips. I couldn't lift it because obviously they'd packed it with bricks. Which didn't really matter, because even if they'd packed it with feathers suitcases back then were made of lead. Or at least it felt like it when you tried lugging one through the airport. Or the resort. Or the parking lot.

To this day, I'm convinced it was a conspiracy between Samsonite and the American Chiropractic Association.

I can literally remember the first suitcase I saw with wheels. I also remember the choir voices I heard when I saw it.

The first models had the old, roller-skate type wheels - big and hard to swivel (just like my high school girlfriend). Those wheels were magical in the way they could make every surface they rolled on sound like gravel.

But I didn't have to lift suitcases anymore. Who cared how they sounded.

Finally another minor miracle of our times. The upside down ketchup bottle.

In a society where time is money, who could afford the hours it sometimes took waiting for the ketchup to come out of the bottle? Okay, not really hours. It just felt like it when the fries were getting cold.

But now that ketchup bottles have gravity working on their side, that time can be spent much more productively. Eating.

I'm sure you have a few "what took so long?" examples of your own. I'd love to hear about them.

That's the end of this post for now.

And yes, I know what you're asking yourself.

The pressure's off for now

I have high blood pressure. Go figure.

When I found out about it seven years ago, my first question was how on earth could I have a condition like that? After all it's not like I have any stress in my life.

I work in advertising. It doesn't get more stable than that.

And thank God I don't have teenage and almost teenage kids.

Oh, wait a second.

Then there's that little inescapable-no-matter-how-hard-I-try fact: hypertension is one of the things my mom died from. So I take it seriously.

I've taken Diovan 160 for almost 7 years. It's my personal miracle drug. It's controlled my blood pressure beyond reason, keeping it at a chart-perfect 120/80 virtually regardless of what kind of stress I've been under.

Father's little helper.

But a funny thing happened yesterday. My blood pressure shot up to 145/90, just outside the high end of normal (by the way, The High End of Normal was the title of my first album. I think it's still available on Amazon).

If you know anything about me, you know that my body is a finely tuned precision machine. For years I've been finely tuning it with In-N-Out burgers and sugar-filled Coke from Mexico. And you can always tell when a finely tuned machine isn't running right.

Yesterday morning when I got up, I knew immediately something was wrong. I was anxious, clammy, out of sorts. When I stood up my heart was beating like the opening drums in Hawaii Five O.

Well, I saw my doctor today. He checked me out, gave me an EKG and said everything looked fine. At 136/84, my blood pressure was a little higher than normal and a little lower than yesterday.

What he decided to do was take me off Diovan 160, and put me on Diovan HCT 160/25.

The difference is the new pill is actually two medicines: one controls my blood pressure, and the other is a diuretic. What will a diuretic do you say? For starters, it'll make me pee like Seabiscuit about 100 times a day while it gets rid of the salt and extra water in my body that's increasing my blood pressure.

So I'll start taking it tomorrow and see how it goes. Then I'll check back with my doctor in a couple weeks.

In the meantime, my blood pressure will be under control.

And I'll be sitting very close to the door.

You're gonna need a bigger check

Oddly enough, my chum Rich (oh come on, you were thinking it) also has a post about sharks up on his blog today.

Must be something in the water.

If you haven't seen the ABC show Shark Tank, you're missing out on watching capitalism at work the way it was intended.

And by that I mean people with no money begging in front of people with a lot of money. It's extremely entertaining.

The premise couldn't be simpler: entrepreneurs present their business ideas to five "sharks" - multimillionaires who have made it big in their respective fields (real estate, infomercials, fashion, etc) and are looking to invest their own money in new enterprises.

For an ownership stake of course.

There are a few fascinating aspects to the proceedings. One is how smart the sharks are. Not that I think rich, accomplished business people aren't smart. But the speed at which they can evaluate an idea or product, see its weaknesses and strengths, and make a decision about it is breathtaking.

It runs completely counter to the image of slow moving, indecisive, multi-layered management. Not that I've ever had any experience with those kind of clients...er...companies.

Another thing is how good some of the ideas and products actually are. Some are so good, you can't help but wonder why they'd surrender sometimes up to 75% of their stake just to get the seed money.

But then there is something to be said for a straight line to the money, without banks, middle men, brokers and relatives wanting in for a price (although there's some of that because the money for the prototypes had to come from somewhere).

I think the show is at its best when there's a feeding frenzy: an idea so good all the sharks want a piece of it. Sitting back and watching them outbid and insult each other, throw more money and take less of an ownership stake in the idea they're fighting over is unbelievably entertaining.

As is the look on the faces of the entrepreneurs they're fighting over, as they suddenly realize they're sitting in the catbird seat with five millionaires clamoring to be in business with them.

The show is inspiring in a way that most shows aren't. It gets you thinking about possibilities. Even more so when they do a follow up piece about the success of something or someone they've invested in.

It'll be back on the air sometime this year. Dive in.

Eye eye eye

Say the title fast. Funny, yes?

So here's the thing - if I knew the kind of gruesome images I'd have to look at while I was trying to find one for this post, I probably would've picked another subject. I won't go into detail. Just do yourself a favor: don't Google "eye" images. And if you must, do it on an empty stomach.

One night almost a year ago I was driving home with the family from somewhere. Actually it wasn't the family from somewhere. It was my family. Sorry that wasn't clearer, but English was never my strong suit. Ironic really when you think about it.

What was I saying? Oh, right.

While I was driving, out of the corner of my left eye I kept seeing this bright, white flash shooting by. I immediately figured my kids had something in the back seat they were using to reflect the bright spot across my field of vision, and I asked them to stop. My son said they weren't doing anything. But the flash continued and I got angrier, because I figured they were just being kids and pushing it.

We pulled up in front of our house, with them still insisting they weren't doing it. I was pissed. I got out of the car, slammed the door, and stood for a minute in the night, ready to read them the riot act for flashing a light in my eyes while I was driving.

Then I noticed the bright white flash was still there when I moved my eye.

Oops.

I immediately apologized to my kids, held them close and told them how much I loved them. I did this because I thought seeing bright flashes no one else could see couldn't be a sign of anything good, and I figured then and there that I probably didn't have much time left to tell them those things.

If they gave gold medals for jumping to conclusions I'd have a drawer full of them.

We went inside, and I immediately called my eye doctor. He said that while not a good sign, it didn't necessarily mean it was serious. Then he asked me a couple questions: had I noticed an increase in "floaters" in my eye.

Now whenever I hear the word floaters, I think of the dozens of movies I've seen, new and old, where the grizzled, veteran detective refers to the bloated body they fish out of the ocean or a river as a "floater."

Which is stupid, because one of those wouldn't even fit in my eye.

I may be getting off track here.

Anyway, he also asked me how bright, how many and how frequent the flashing spots were. Then he said to come see him the next day.

The big concern was retinal detachment. When you have a sudden increase in floaters, which I did, and start seeing bright flashes of light - or sparking as it's called in the eye biz - those can be signs of it. After dilating my eyes, he had a look inside. Besides all the floaters floating, everything was fine with my retina.

I won't bore you with the details (I may be past that point already), but the reason was apparently one of the floaters stuck to the retina, and every time it started to pull away, it caused the bright flashes (alright, I will bore you with the details).

Once I found out it was harmless, I just got used to it. Now, even though it's still there, I don't even see it.

At least in my left eye.

When I got up to pee at 5 this morning (I swear some nights I feel like a walking Flomax commercial), I was seeing the bright flashing again. Except this time it was in my right eye.

I didn't panic as much this time. I figured I at least had time to record a message to leave for my kids. Kidding. Sort of.

After going through the same drill - calling, dilating, exam, nothing to worry about - I can now relax and enjoy what's left of the weekend, even though it's cloudy outside.

Those clouds are outside, right?

The finish line

I do it every year.

The resolution about losing weight.

And before the clock strikes midnight on New Year's, I also do something else every year.

I pack it away like Oprah in a cupcake factory.

I'm not proud. I'm not hungry either.

It's just that I know with the resolution made and the food deadline looming, I want to make sure and stuff my face while I still can.

Without the least bit of the restraint or will-power I've resolved to exhibit in the new year, the run up to midnight is filled with cramming down every last bit of sugar-filled, cholesterol-causing, artery-clogging, waist-growing, clothes-tightening, mirror-avoiding food I can possibly get my hands and mouth on.

I'm like a runaway train. Except my train is all dining cars.

I know what you're thinking - it can't possibly be that bad. The reason I know is because that's what I thought too. Right up until I got on the scale this morning.

Truth be told, it's not quite as dire and desperate as I've made it sound. And even if it were, it's a new year and I'm on it.

After all, I made a resolution. What could possibly go wrong?

11 is a lucky number

This won't come as a shock to anyone who knows me, but I'm not usually a cup-half-full kind of guy.

Yet as we approach 2011, I have a strange feeling about it. At first I thought it was gas. Turns out it's optimism.

I don't want to go into too much examination and analysis about it, because, you know, why kill the mood? Suffice it to say I think the coming year holds very good things for my family, my friends and myself.

So as all of us here at Rotation And Balance World Headquarters wrap up the first decade in the new millennium, I want to wish each and every one of you a Happy New Year.

Well, almost each and every one of you. You know who you are.