Grounded

You know what's more awesome than seeing the space shuttle fly overhead? Nothing.

Like thousands of other people in Southern California, I was on the rooftop of where I'm working to see the final ride and farewell tour of the space shuttle Endeavour. Since my current office isn't far from LAX, I was lucky enough to have a pretty good view of it (although not as good as my wife's, which is the picture you see here).

For as exciting as it was, for me there was an equal amount of sadness. I keep hearing the phrase, "Once in a lifetime." to describe seeing it. And while it's true, I can't help thinking that it shouldn't be that way.

I think about how much inspiration and how many dreams will be lost, because children won't have the excitement of a launch to wake up to.

Growing up, and even into adulthood, I am still in awe of the power and majesty of the shuttle engines as they fire up:

I'll be the first to agree government doesn't get a lot of things right. But one thing they happen to excel at is, or was, the space program. If you don't believe me, just ask any of the other countries who've landed on the moon. Oh, wait a minute.

I know it's an economy that demands tough choices. But sometimes the benefits of money spent aren't entirely tangible. How do you put a pricetag on inspiring children to be engineers, astronauts, pilots and pioneers?

For everything we've gained from the shuttle program, and as grateful as I am to have seen it, today all I can think about is what we're losing.

Rosh hour

Representation of 405 this morning

Today is the day when Jews all over Los Angeles observe the high holy day of Rosh Hashanah. In my experience, I’ve found the best place to observe it is from the freeway.

Whenever the Jewish high holidays roll around, traffic in L.A. is virtually non-existent, especially if you’re headed to the west side or any of the studios (go ahead, tell me I’m wrong).

Being the non-practicing Jew I am, and despite four long, long years of Hebrew school, I don’t really remember much about Rosh Hashanah. It’s either the celebration of the Jewish New Year 5773, or a rejoicing of the fact there’s no traffic on the usually gridlocked 405 for two days in a row.

I’m going with the second one. And I’m going with it at 75 mph.

One tradition of this high holiday is the blowing of the Shofar (this is a family blog - insert your own joke here). I prefer to participate in the alternate tradition of blowing past all the places I’d normally be stuck on the way in.

Not only are the roads empty, so is the office. Truthfully, since work is not allowed on Rosh Hashanah, I probably should’ve stayed home and gone to temple. I haven’t done that since I was 13. But you never know. It could happen.

Meanwhile, I’m sure the ride home will be equally as quick and uncongested. It’s just the kind of drive that makes me wish everyday were a Jewish holiday. But then movies would never get made, and what would I do on Saturdays?

So happy New Year to all my friends of every faith.

And just so you know, next up on the Jewish high holy day calendar in just ten days from now is Yom Kippur – the day of atonement where observing Jews are supposed to fast all day long to atone for the sins of the past year

This post will probably be first on my list.

Trader Joe's is not my friend

Like everyone else who appreciates badly-designed parking lots and checkout counters carefully placed at an illogical 75 degree angle, I shop at Trader Joe's.

I used to shop there because you could get healthier food at a cheaper price.

But the idea of eating healthy goes out the window when the shelves are stocked with tempting little numbers like these.

It's like the Pabst Blue Ribbon they sell at Whole Foods. Kind of takes the wind out of their healthy sales.

Now, I've spoken about the fact that I'm allergic to chocolate on here before, so I won't dwell on it. First let me just say thank you, but I don't need your pity. Second, I'll remind you that it doesn't close my throat or send me into shock or seizures. I just get stuffed up and sneeze - a small price to pay.

The other thing is I've been an orange and chocolate guy from way back. When there used to be a chain of Swensen's Ice Cream shops, they had a flavor called Swiss Orange Chip, which may be the best tasting chocolate/orange combination ever to be served on God's green earth.

A very close second, or berry close second (see what I did there?) is raspberry chocolate sticks. Flavor, texture, size - it just all works for me.

Except the sneezing part, but again, well worth it.

Anyway, the point is that as long as Trader Joe's carries these and many other sweet treats, I can't take their claims of "organic" and "healthy" very seriously.

Although I did hear that the raspberry and orange chocolate sticks are free-range and cage-free.

So that makes me feel better.

My own best censor

If we can't censor ourselves, who can we censor?

I was trying to think of something to post, and I started scrolling down my list of already published posts. Sprinkled throughout that list are drafts that I either started and never finished, or finished and never published.

The constant debate in the blogosphere is whether to self-police our posts, or just throw it all out there, consequences be damned. I've done both. But now I tend to be a little more discerning about the posts I publish.

I'd like to think the reason for this is that I've grown and matured as both a writer and blogger, and can see the value of being more selective in my writing.

Nah, I'm just messin' with ya. I just don't want to look like an ass.

Like most bloggers, I've occasionally used this forum to take after people and agencies in a big, bad, vicious kind of way. And I still say every one of them earned it. The problem is just because they've earned it doesn't mean I have to be the one dishing it out to them.

Almost always, having no filter leads you on the road to oblivion with both friends and potential employers (never a good thing for a freelancer).

If a friend of yours is wearing a hideous shirt - Tommy Bahama comes to mind - and you tell them, you've certainly told the truth. But to what end? What have you accomplished by it?

Now, this is not to say that every once in awhile I don't enjoy not only burning a bridge, but spreading dried leaves over it, some kindling wood then dousing it with gasoline and torching it. It can be very rewarding - but only if you're sure you're never coming back across that bridge again.

I've written posts, taken them down, then written apologies for having posted them in the first place. I used to dig my feet in and say, "It's my blog and I'll say what I want."

But, much like Jules in Pulp Ficition, it appears I'm in a transitional period.

9/11

Satisfaction

Consider this a companion piece to my friend Rich’s post The Way Advertising Should Be over at the fabulous Round Seventeen.

I can’t remember where I found this letter from Mick Jagger to Andy Warhol. It’s been floating around for a long time, but it always brings a smile to my face. Come to find out that Mick is exactly the kind of client we all want.

Who knew.

Let’s break it down shall we. First, Mick makes sure Andy knows how happy he is that he’s going to work on the project. A little positive reinforcement right off the bat - always a good thing.

Next, he provides the materials Andy needs to get the job done. Andy doesn’t have to have his staff call The Rolling Stones Ltd. offices to see what assets are available, what they can use, if there’s a style guide and what format they can be sent in.

Mick goes on to talk about his past, admittedly limited experience with the process, but he clearly understands something most clients don’t: the more complicated it gets, the worse it is. He then tells Andy to do “what ever you want…” , clearly expressing his complete trust in Andy’s taste, experience, thinking and opinions.

Then, he doesn’t put him on a deadline. He doesn’t try to grind him. Instead he offers him as much money as he needs to get the job done correctly.

He wraps it all up saying his representative will call with further information, but if he in anyway tries to rush the project, Mick wants Andy to just ignore it and take the time he needs to do it right.

All I can think is working with Mick must be a gas gas gas.

I have to believe there are still clients like Mick Jagger out there. I’ve even had some that have given me a few of the liberties Mick gave Andy. Still, in the same way it’s hard for a client to find all the qualities he wants in one agency, it’s even more difficult for an agency to find all the qualities they want in a client.

Which only goes to show you can’t always get what you want. But if you try, sometimes…

Home alone

This weekend is going to be awesome. It’s the kind of weekend a guy who’s been married as long as I have with two kids dreams about. And it doesn’t happen very often.

This weekend, the wife and daughter are away at a mother/daughter retreat they go to every year. My son, a student-council vice-president, is away on a student council overnight planning session/beach party. That can only mean one thing.

Saturday night belongs to me, and me alone. (rolling hands together) Muahhhhhh!

Here's how this weekend goes in my rich fantasy life. Since I have the place to myself, I decide to invite over 1500 of my closest friends for a wild, drunken, too-loud music, cigarette burns on the furniture, wine and beer stains on the carpet, cops have to be called kind of party. For reasons best left unsaid, there are hoists and pulleys, whipped cream and garden hoses involved. It goes until sun up.

Now here's how this weekend usually goes in my real life.

I have to make the important decision about dinner. It usually comes down to In-N-Out or Five Guys. I'm thinking this might be a Five Guys kind of Saturday. Then once I'm home, I catch up with the two nights of America's Got Talent and a week's worth of The Daily Show and The Colbert Report that have been sitting on the dvr. I'll finish my Gillian Flynn book. I'll somehow find the energy to get up off the couch and walk and feed Max, world’s greatest dog. Once that's done, I'm back on the couch and asleep by 9, a 48 Hours Mystery blaring in the background (Spoiler: the boyfriend did it).

I hope the family doesn't wake me when they come back. I'll need the rest after the weekend I'm going to have.