The Con is on

Don't say you haven't been warned. For the next four and a half days, my son and I will be living amongst 'em (well, actually we'll be living at the Hilton and walking amongst 'em, but no one's under oath here): the Stormtroopers, Wolverines, Lara Crofts, Jokers, Iron Men, Darth Vaders, Zombies, Batmen, Supermen and other assorted, costumed inhabitants of Comic Con.

As you can see here and here, this isn't the first time I've written about the Con. And it won't be the last.

Don't get the wrong idea. I'm not saying it's the only subject I'll post about for the next few days. But if you happen to notice my writing in the Thursday through Sunday posts have a nerdist, geekesque, maybe-I-ought-to-get-a-life, gee-he-sounds-REALLY-tired quality to them, then I've done my job and you'll know we're having a fine time.

For those who've never been - and really, like the Rolling Stones or Rick Perry trying to complete a sentence, it's something you need to see at least once in your life - please to enjoy this little taste of my next four days.

Welcome to my world.

Analyze that

“That” is a funny word. Not funny ha-ha, but funny in the sense (that) a lot of people think (that) you need to use it when you don’t.

As my fellow copywriters will attest to, one of the items on the job description is being able to edit your own copy. Not with a machete like account people or clients are prone to do, but with a scalpel. What’s usually required is a surgical, precision paring down of the word count to bring whatever brilliant idea it is into sharper focus. And down to time.

For me, the first place (that) I direct this effort is at “that.”

I don’t think (that) there are a lot of words as expendable as “that.” I know for a fact (that) most agency proofreaders don’t agree with me at all about this. They think (that) they’re not doing their job unless they put back all the “thats” (that) I’ve taken out.

Apparently it's true (that) proofreaders are paid by the word.

Anyway, next time you’re writing a letter, note, list, blogpost, copy or whatever, when you go through it to make revisions and fine tune it to a sharp, brisk read, the first place I’d start with is “that.” You may have already noticed (that) all the “thats" in parenthesis are completely unnecessary.

Now that I re-read it, the same might be said for this post.

Highway to hell

I know what you're thinking. And no, this isn't a post about my career path in advertising.

In yet another example of good parenting, I was driving down the road yesterday. Sixty miles an hour, windows and sunroof open, and my 14-year old daughter at my side. My iPhone was blasting the quintessential rock'n roll / driving song, Highway to Hell.

Pure, unadulterated fun.

I joke about good parenting, but here's a lesson worth remembering: as you get older and life gets more and more demanding, there are so few moments of pure abandon and joy that when one comes along, especially one you can recreate on a regular basis, then by all means take it. And don't give a damn what anybody else thinks.

There will always be a world full of people trying to harsh your buzz. Don't let them.

If I wanted to take this line of thinking along it's logical path, there's probably another lesson in here about creating your own happiness and all, but even as I write that it sounds a little too new age for me to get into. Maybe I'll save it for another time, like after I watch an Oprah marathon and discuss it with my life coach (that was for you Mel).

Anyway, if I can give my kids one piece of advice tonight, it's this. As they do their homework, focus on their futures and try to make the world a better place, I hope they'll always remember to do the thing that can keep them going when they feel like they can't go any further, lift them up when they're as down as they can be and make everything seem like it's right in the world.

Rock on.

Don't ask: Sharing a hotel room

Remember when you were a kid how exciting it was to have a sleepover at a friend’s house, or have them sleep over at yours? The two of you would stay up way past lights out, smacking each other with the pillows, laughing, telling stories, trying to scare the bejesus out of each other.

I don't know if you've noticed, but as an adult most trips where you have to share a hotel room aren’t like that.

Wait, did I say have to? (laughs hysterically) I never have to. Sharing a hotel room is something I don’t do anymore. It's also the third installment of my wildly popular online series: Don’t Ask.

Just to refresh your memory, first was moving, second was picking people up at the airport. But thanks to a conversation with my friend Michelle, I was reminded about this no less essential life choice. Well, essential if you want your space, privacy, hairbrush, toothpaste, path to the bathroom and shower (don't get me started on the shower) un-invaded by anyone else.

For years I used to go with friends to Las Vegas. We'd split the cost of a hotel room (and by the way, what was the point of that? Vegas hotel rooms cost next to nothing), but then we'd have to actually share the room.

Here's the thing - when I travel, it's one of the few places where I have control over my own environment. I like things orderly. I hang clothes up. I don't let the bathroom counter become a wading pool. I set up my laptop a certain way when I'm working, and have a specific way to lock it down when I'm not.

Then there's also the Garbo factor. I want to be alone.

At this point, hotel rooms are a refuge, not quite a sanctuary, but close. Part of their appeal is I can shut everything out. That includes whomever I'm traveling with.

Listen, if we're traveling together, we'll have a great time. If you know anything about me, and you should by now, you already know I'm not the kind of person who denies myself when it comes to travel. We'll fly in the front of the plane. We'll eat in the best restaurants. We'll see the hit shows. And we'll have the best seats in the house when we see them.

But it's important you know the golden rule going in. If you can't afford your own hotel room, you can't afford to travel with me.

3:54 AM

I know what you're thinking. Well, no I don't. I don't know jack right now.

It's 3:54 a.m. and, once again, I am wide awake. And of course, doing exactly what sleep experts tell you not to do: working on an electronic device.

It seems some ultra-blue whammy jammy light from the screen disturbs your sleep patterns. Oh really? Guess what Sherlock - if my sleep patterns weren't already disturbed I wouldn't be up writing this now would I?

This happens to me more and more frequently. For a variety of reasons - or sometimes none at all - I just get up around three and don't go back to bed until about five. Then I have to be up again at 6:30 a.m. to take one of the kids to school, or work, or wherever. I don't even know. By that time I'm so numb and tired I'm lucky I can get where I'm going.

Since every condition has a name thanks to the internet, this one is called Middle-Of-The-Night insomnia, or MOTN. It would've been a more creative name but they were tired. Anyway, the disorder is characterized by waking up in the middle of the night. Just like a fever is characterized by a high temperature, or a headache is characterized by your head hurting.

This doctor stuff isn't so hard.

There's also a school of thought it isn't a sleep disorder at all, but a natural sleep pattern where you return to sleep in about an hour and a half. That makes sense. You need time to recharge from all that sleeping before you can go back and sleep some more.

Anyway, I'm sorry this post isn't funnier, smarter or better written.

Maybe if I wasn't so tired...

With all due respect

It's funny how people who use the phrase "with all due respect" treat it as if it's a get-out-of-jail-free card to tell you to go f#%k yourself.

I overheard a conversation at the agency I'm working at today, and an account person was on the phone saying, "With all due respect, that absolutely is not what we agreed to and I don't know why you think I'd ever agree to something like that."

It may have been her husband. There's no way of knowing.

I do hope it wasn't a client, vendor, new business prospect or freelancer, because thinking a saying gives you carte blanche to insult someone and actually having carte blanche are two different things.

With all due respect, you're a freakin' lamebrain if you think otherwise.

The Long Ranger

I'm not usually one to go by what the critics say. I'm of the belief that whether it's music, movies, plays books or restaurants, a person should see it for themself then make up their own mind. One man's ceiling is another man's blockbuster and all that.

I found out last night this is not true in all cases. When it comes to The Lone Ranger - and you'll thank me for this - listen to the critics.

I can count on half a hand the number of movies I've ever walked out of. Even the crappiest movies have a great line or moment, a memorable effect to get you talking, a nuanced performance in the midst of the badness. An actor who's always great no matter how terrible the script is. The Lone Ranger has none of that.

I couldn't get out of the theater fast enough.

It's just a mess with an identity crisis. Does it want to be a drama with a touch of comedy, or a comedy with some drama? It's supposed to be a period piece, yet even the Indians in the tee-pees are saying things like "not so much."

You never really think about a consistent tone in a movie until there isn't one.

Also, when did it become necessary to explain the origins of every character's situation, how they got to be who they are. It seems like the first five hours of the film are letting us know everyone's backstory. Whatever happened to just hitting the road running - making the assumption the audience is already familiar with the character, which would be the point of making a film starring a character everyone knows, or giving them credit for having enough imagination to just jump in and hang on for the ride.

This is not a problem unique to this film. Tell me again how Superman got here, why he can fly and why bullets bounce off him. I didn't get it the first seven times.

Regardless of what you know about movies, I'm sure you know editors play an essential part in shaping a film. Apparently The Lone Ranger didn't have one. It seems like every single frame they shot is on the screen. It is the most unnecessarily long and unwieldy film I've almost ever seen all the way through.

I'm sure my show from last night hasn't let out yet.

I had a special interest in seeing this film. Thanks to his friend's aunt who worked on it, my son and his friend went to the shoot in Moab and actually worked as production assistants for a few very hot days. I love my son, but even love has its limits. Mine stops at sitting through all twenty hours of The Long Ranger.

I like both Armie Hammer and Johnny Depp. But Hammer was a monumental bore ("Who was that masked man?" "Who cares?") and has nothing at all to work with in the way of a script. Depp is essentially recycling Jack Sparrow, only this time it's a crow instead of a bandana. His eccentricities are forced, and his Injun-talk is really just another version of Sparrow's slurred speech.

It was unusual to hear the Lone Ranger's signature line "Hi-yo Silver away!" coming from the audience instead of the screen as they walked out the door. BAM! Thank you, I'll be here all week. Tip your waitress.

If you want a Lone Ranger story that's actually entertaining, try this one by Jay Thomas about Clayton Moore, who played him for years on the TV show a lot of us grew up with: