Opening Night

Since the beginning of the year, both my kids have been in rehearsals for the annual production their school does as a fundraiser. It’s called Broadway Showcase, and they’ve been a part of the production for years.

I think it could also be called I didn’t think it was legal in this state to make kids work that hard.

In addition to their regular curriculum, they also have to go to rehearsals every day after school. At first, they got out at 9 p.m. But as it started getting closer to opening night, rehearsals let out at 10 p.m.

Then of course there was the President’s Day rehearsal which went on for about 10 hours. I’m sure show tunes are exactly how Washington and Lincoln wanted to be remembered.

There is also no cutting of the slack. When my kids drag their tired selves home at 10:30 or 11 from rehearsals, that’s when they have to open the books (iPad) and start on the hours of homework they’re still expected to turn in the next day.

But tonight and tomorrow night, it all pays off. The wife and I will be at the Theater for Performing Arts in La Mirada, watching our beautiful, talented kids sing and dance their hearts out to an appreciative, loving audience filled with classmates, parents and grandparents.

Safe to say it’s not a tough crowd. But they give it their all as if they were performing at the Majestic Theater on 53rd St.

History tells me that the second night will be better than the first because they’ll have gotten the nerves and the bugs out. And the second night is also closing night – it’s a short run. So there’s a looseness to the production that’s pretty entertaining.

Afterwards, they’ll have the wrap party. And then, while no one will be getting a Tony for their work, they’ll be getting something even more valuable when they get home.

Sleep.

One of these is not like the other

People, jealous petty people, are fond of saying Los Angeles doesn't have seasons like real cities do. As someone born and raised here, I can tell you we most certainly do have seasons.

We have two. Construction, and Girl Scout Cookies.

If you've been to a market, home improvement store, mall or gentrified shopping district, you already know right now we're in the thick of Girl Scout Cookie season. And the cuteness is definitely in full bloom.

Tonight the wife and I had a dinner date. The kids were out at a rehearsal for a school show, so we took advantage of the alone time and went to a local place called the Deli News, which is neither a deli or a newsstand.

Anyway, in front of the restaurant was a GSC table being manned (womanned?) by two parents. In front of them, close to the curb so cars could see her, was one of their daughters - about eight years old - jumping up and down with the energy of a cheerleader on Red Bull and holding a stop-sign shaped sign that read "Please buy cookies!"

The wife and I exchanged a look, and we walked up to her. I said, "Excuse me, you know where I can get some thin mints around here?" She thought for a moment, then a big smile came over her face and, pointing at the table, she said, "Right over there!"

The wife and I went up to the table, and made the purchase you see in the picture. Now, I was willing to stop at the two boxes of Thin Mints. My needs are few, and two boxes meet them just fine. However, the wife had a hankerin' for something in the peanut butter family. And since Mr. Peanut wasn't available, she opted for the do-si-dos.

Here's something you don't know about me: I'm not a peanut butter guy. Never liked it, never will. For me, the only reason peanut butter exists is to get my dogs to take their pills. But if it makes the wife happy, I'm glad to pony up the fin.

Besides, you know what they say - happy wife, happy you won't get killed in your sleep over something you said three years ago.

The problem with Girl Scout Cookie season is once you buy from one cookie pusher, you're pretty much stocked up and have to say no to all the other ones. As they learn all to quickly, it's a first-come-first-sold world out there. But I hope they all sell out their entire cookie inventories, and get all the badges their little hearts desire. They've earned it.

I also hope they do it before construction season starts and makes it harder to get to those tables.

Back story

This isn't the first post I've written about my aching back. I wrote this one last time it went out on me this bad.

Well, it's happened again and I don't know why. God knows I haven't been doing any physical labor (the only thing Jews know how to lift is the Yellow Pages). But for almost a month now, I've been in excruciating pain when I make certain movements.

Like standing. Or walking. Lying down. And sitting.

Not a good situation anytime, but especially bad since I've been freelancing for a month. It involves a lot of chair time, and twisting around to talk to people. Which is fine, except for the Game Of Thrones sword that pierces my back every time I make a move in that chair.

I've always been one to try to ride things like this out, but about a week ago I came to the pain-ridden decision that enough was enough. The ride was over.

I've now been to my chiropractor five times in the last eight days. Each time I go, they do a whole bunch of stuff to me: cold laser therapy, massage, some device that sounds like a jack-hammer to break up adhesions. There may also be ritual dancing and war paint involved, but I'm face down on the table so I can't say for sure.

Anyway,I usually feel a little better when I leave, but it's a one-step-up-two-step-back situation. By the time I get home, it starts to hurt again. I have two gel ice packs like the one you see here, and I alternate them so my lower back is constantly frozen.

The cautiously optimistic news is my back was a lot less swollen tonight, and it actually feels better than it has for awhile. So I'll stay the course as long as it keeps improving, and hope that soon it'll be back to normal.

By the way, Back To Normal was my second choice for the title of this post.

Tsunami adjacent

One trick to making the day a little better when you’re working at an agency is to work at one that follows the tried and true first rule of real estate: location, location, location.

I’ve worked at agencies located in industrial parks, in the corner of run down shopping malls and alongside an airport runway. As I’m sure you know by now, I’m not particularly picky as long as – say it with me - the checks clear. But it is infinitely more pleasant to be someplace with a spectacular view to distract me from having to come up with the next earth shakin’, product movin’, sales increasin’, consumer viewin’, client pleasin’, award winnin’ banner ad.

Which is why I quite like where I happen to be working right now.

It’s an agency in Huntington Beach. I don’t have to get on a freeway to get here – I just fly down PCH from my house for about twenty minutes, and enjoy the view of the naval ships refueling, and rearming, at the Seal Beach Naval Weapons station. I try to count the bumper-to-bumper cargo ships backed up in the ocean because of last week’s dockworkers strike at the port. And then, a little further down the road, I watch the surfers and wish I were one of them. I don’t surf, and I’d probably get smacked in the head with my own board, drown and die, but you know what I mean.

This agency is spread out over four buildings, and the picture above is the view from the one in front. The one with the café. And the happy hour on Thursdays. And free breakfasts on Fridays. I file it under things could be worse.

Of course, being me, while I sometimes appreciate the full impact of gazing out at the ocean in the middle of the workday, another thought does cross my mind no matter how hard I try to keep it out.

It looks like this:

Now, this isn't the first time I've posted about tsunamis. About three and half years ago I put up this post. But when I wrote that post, I was just passing through. Now, I spend at least eight hours a day tsunami adjacent, not counting my leisurely lunches I love so much.

I don't think it matters if I see it coming or not, because either way, once it hits, I'm going to be one big, fat, soggy piece of humanity floating down Main St. past Sushi On Fire and the Pizza Lounge.

I just light up a room don't I?

Anyway, I'll enjoy the view for now and try not to worry too much about tsunamis.

On the bright side, it's Huntington Beach. I can always get a pair of board shorts in a hurry if I need them.

Moving experience

Here at international headquarters of Rotation and Balance, we've had quite a year so far. You may have noticed the postings have been happening at a feverish pace, and by that I mean more than one a month.

Also, with the staff additions (new refrigerator for the Corona Lights and a second-hand La-Z-Boy recliner), we've outgrown our current office space near the Port of Los Angeles, just east of the refinery.

C'mon, what did you think that smell was? (Don't say the writing).

Anyway, since this is the worldwide interwebs, and RNB is read by people as far away as Finland, Nigeria and Vladimir's hometown, the board of directors decided in a contentious 7 - 3 vote that headquarters needed a more international presence.

Randy Greenwood, former director of Arby's real estate operations has been brought on as our VP of International Real Estate Acquisitions. Welcome aboard Randy. Having been with Arby's for over 25 years, and having gone backpacking in Europe for three weeks with his high school sweetheart after graduation, we have the utmost confidence Randy will get us a space we can be proud of and continue to grow in.

Hopefully in a country without corporate income tax.

Anyway, his first few weeks have been spent negotiating for office space on the 148th floor of the Burj Khalifa, the world's tallest building located in Dubai. He tells me they shot one of the Mission Impossible films there, although he's not sure which one.

I'm not really certain the desert is where I want to be. I sweat if it goes over 60 degrees, and frankly unless I'm lying down in sheets I don't look very good in them. White is not a flattering color on me. It just isn't.

But my objections may be moot after all. Our accountants at H&R Block tell me that the revenue generated by this site is well over seven figures. All zeroes.

Which probably means we'll have to say goodbye to our Burj Khalifa office space, and keep our international headquarters right here in the states.

Not to worry. Randy has been working on some contingency plans, and says he's found a space that may suit us in a very desirable mall on the edge of town, just on the other side of the tracks.

We've already got the people from Fastsigns scheduled to come measure for the brand new Rotation and Balance sign. It should look great between the donut shop and massage parlor.

Blame him

You want to know whose fault it is that I'm in advertising? It's his.

A long time ago, in a lifetime far, far away, I saw a job post on the UCLA job board for a position in the mailroom at an ad agency in Century City. I'd never given much thought to advertising, but I did give a little thought to paying my bills and my rent. So I interviewed for the position, turned on the charm and humor we all know and love and got the gig.

Come to find out the agency was Wells, Rich, Greene. And the creative director who arrived from New York shortly after I got there was Howie Cohen.

By the time Howie got there, I'm not sure which of my jobs I was on at the agency. I'd started in the mailroom, where I got to make my rounds, and talk with everyone every day. A social butterfly even back then.

Then I got promoted to running the stat camera (look it up) in the studio. Except it wasn't in the studio. It was in a small, badly ventilated room next to the studio. Since the camera used a lot of fragrant chemicals to develop the film, I'd have to hold my breath a lot, then run out of the room after I'd taken a shot of whatever camera ready art I was working with.

From there, I was bumped up to traffic person - excuse me, project manager. If you look in the Guiness Book of World Records, you'll see that I was the worst traffic person that's ever held the job. True fact.

Anyway, my grand plan, since I was a theater arts major, was to become an agency producer. I figured if I did that, I'd make all these contacts. I could get an agent and start my illustrious film career.

But a funny thing happened on the way to my three-picture deal.

One day, there were no creative people at the agency. A team was down in Rio on a shoot for Brittania Jeans. Another team was out sick. Yet a third team was at a client meeting. This all happened to be on a day when a Bran Chex print ad had to be written and presented. The account guy, a short man who looked like he was wearing those plastic glasses with the fake nose - except they were both his - was running around the agency trying to scrounge up someone to write the ad.

He called Howie, who wasn't in that day, and asked who he should get to write the ad. And Howie said "Give it to Jeff."

So I wrote it. While it didn't win any awards, I'm pretty sure it's still the best written ad for a high-fiber cereal Reader's Digest has ever run.

Shortly after that, Howie promoted me to junior copywriter. Honestly, it was thrilling. I was excited to be working with the team, Howie and his partner Bob Pasqualina, who had created the legendary "I can't believe I ate the whole thing" Alka-Seltzer commercial.

As you might imagine, earning his bona fides working in New York advertising during that time, Howie has many, many stories that only someone who lived it can tell. And nobody tells a better story than Howie. If you want to read some good ones, definitely have a peek at his blog MadMensch.com.

I'm happy to say Howie is still working his magic in the world of advertising. I'm still working mine as well, although so far nothing I've done has made it to the Advertising Hall Of Fame. Yes, I said so far. Keep hope alive.

Anyway, I don't know if I ever actually thanked Howie and told him how grateful I am for launching me into a career I didn't even know I wanted. But if I haven't, I'm doing it now.

And by the way, for all the creative directors I may work for in the future, if you don't like something I write, now you know who to talk to.

Driven to it

The older I get, the more I think I shouldn't start blogposts with "the older I get." It just makes me think about how old I'm getting, then I get depressed and want to move on to something else.

Instead, I'll start with the longer I do this...no, no. Wait a minute. That just makes me think how long I've been doing this. Not that writing blogposts is something I mind doing - I quite enjoy it.

There are things I enjoy more of course. I could give you a list of things I enjoy more.

Speaking of lists, I find it's always easier when I go shopping to make a list and stick to it. If I don't, then I shop with the if one is good two is better approach, and wind up coming home with bags and bags of groceries and household cleaning items I don't want or need.

And what is it with all the laws outlawing plastic bags anyway? Seriously, they were easier to carry and I recycled them much more than paper ones. Some tree-hugger sees a plastic bag blowing across the freeway and now we all have to pay ten cents a bag for the paper ones. As if the ten cents a bag the stores now charge is going anywhere except their bottom line.

While we're talking about freeways, what's the deal with all the construction? Seems like by the time the new lanes and transition roads get built, traffic will have caught up and they'll be obsolete.

Here's a thought - what happens when we the word obsolete becomes obsolete? Then what word will we use to describe it? Makes you think doesn't it.

I think it's odd avocados are really a fruit. You never really see them in a fruit-friendly environment. Guacamole? On top of BBQ chicken salads at CPK?

Funny how some restaurants just go by their initials. We don't call Five Guys FG, but sometimes we call McDonald's Mickey D's or Club Mac. Which sort of sounds like Club Med.

Whatever happened to Club Med anyway? Their commercials used to be great, and the resorts looked awesome. I never liked the all-in-one pricing, although I see the appeal of it. I remember they had lots of resorts, but if I ever went to one I'd choose one out of the United States, because I'm already here and it wouldn't feel like traveling unless I went to another country.

Here's the thing about other countries - they have a different word for everything. In London, an elevator is a lift. In the U.S. a lift is a ride, except when it's not. Lift could mean carry. But why would you carry an elevator, especially up stairs? That doesn't make sense.

Time to write my post about distraction. Right after I catch up on the shows on my DVR.

Wow, look at that sunset...