An agency by any other name

A few weeks ago, , an article in the online edition of Adweek called Why Today’s Ad Agencies Are Reluctant To Call Themselves ‘Ad Agencies’ attempted to explain why agencies are now opting for more relevant and contemporary descriptors.

Like new-model, multidisciplinary marketing communications firm. Strategic content innovation partners. New media integration facilitators. And the ever popular, rarely true, agents of disruption (Great band, saw them at the Roxy in '08. You're welcome Rich Siegel).

The argument is that they feel being called an ‘ad agency’ is too limiting, and connotes all that mid to late '60s, Mad Men hijinks and buzzword whammy jammy they've tried hard to separate themselves from. More than anything, they'd like current and potential clients to think of them as jacks of all trades, everything to everyone.

I of course would like people to think of me as Chris Hemsworth's body double, but that isn't happening either.

This agency identity crisis is nothing new in the ad world. There isn’t an agency new business person worth their weight in cold calls who doesn’t know how to give a hearty handshake, pick up the lunch tab and bark "yes" when the question is “Can you guys handle that?”

Digital? We’re all bits and bites baby.

Social? This rather lengthy sentence you’re reading right now is exactly 140 characters – how many “ad agencies” do you know that can pull that off? (Go ahead, I’ll wait while you fire up character count).

Traditional? We haven’t forgotten our roots, even though we’d like you to.

Experiential? It’s an experience in itself just working with us.

I understand the thinking behind offering one-stop shopping for clients: agencies don’t want pieces of the new media pie going other places that specialize, have expertise and a track record in it—especially if those places are going do a better job of it.

The other thing is when it comes to new business, pride has never been a quality that's run rampant in agencies. They'll gladly over-represent capabilities, say they can when they can't and for the most part let clients slap 'em silly and call them Sally if it means more business.

Part of the problem is consumers don't draw a distinction between the "ad agency" that created, say, the legendary Apple 1984 spot, and the one that does local ads for Empire Carpets. All they see are good ads and bad ads.

Another reason none of these companies want to be called an ad agency is that in almost every survey of least popular occupations, advertising professional comes in right behind used car dealer and prostitutes, both of whom work with considerably higher margins and know how not to leave money on the table. Or the dresser.

Maybe next time they do a survey, they can ask about a name that might command more respect, like Communication Response Alliance Partners.

Or they can just use the acronym.

Heavy Lyfting

I don't know whether it's because I'm an only child, or just sometimes lost in my own world (I know, they're the same thing), but I've never been bothered by uncomfortable silences. In fact I believe there are places where they're perfectly appropriate.

For example, I don't want to hear about your day while I'm in the elevator. And, as I wrote about here, I don't want to hear anything you have to say while I'm in the men's room.

But when I fire up the old ridesharing app—Lyft is my service of choice—for some reason I feel I should listen and engage with the person I'm driving with, or more aptly, who's driving me. After all, it isn't some corporate yellow cab picking me up, it's an individual in their own car trying to supplement their income. I'm all about supplementing income, even if they're doing it with my money.

And in the same way every picture tells a story, so does every Lyft driver.

There are Lyft drivers I've ridden with that've been awesome, and actually feel more like friends. Natasha is one of them. Glasses, inked, Prius driver and cat owner, I don't know where else our paths would've crossed. I've ridden with her a few times, and she has an energy and openness about her that's refreshing. Plus she's funny, smart and laughs at my jokes. I think we all know what a pushover I am for that. It makes me wish the ride to work was longer so we could talk more.

Then there's Craig in San Francisco, who if I didn't know better I'd think was my long, lost brother from another mother. When I got in his car (a 5 year old American something that was spotless and looked brand new), he had Miles Davis playing, and the first words out of his mouth to me were, "You like Miles?" It was a great ride.

Funny, smart, engaging people.

While not as deep as Uber, the Lyft driver pool occasionally reminds me that while I enjoy the Natasha's and Craig's, the odds are not always in my favor.

I don't want to personality shame any of the drivers by name here. But here's the thing: there's a certain kind of driver that makes small talk, but it's like canned laughter on a sitcom. It's not real, but it fills the space. My driver the other morning was one of those. He talked about the weather, and answered questions I didn't ask. "How early did you start driving this morning?" "Oh it is a beautiful day, not too hot." Alright then.

I prefer Lyft over Uber, even though many of the drivers work for both services. But they almost unanimously prefer Lyft customers, saying they're nicer and friendlier than Uber riders. Which is how I feel about Lyft drivers, so win-win.

I work in Orange County, and the thought's occurred to me it might be interesting to drive for Lyft. As long as I'm going back and forth, I may as well bring someone along, use the carpool lane and make a little cash for gas and dinner.

Which all sounds well and good until I start thinking about sharing rides with total strangers, and remember I'm an only child.

Then it just sounds like crazy talk.

Can it

I believe the decline and eventual demise of the service culture started with gas stations (What is this, a blogpost or a masters thesis?!) For the most part that is. Unless you're shopping at Nordstrom - those people are awesome and completely disprove that part about the service culture dying. But let's not worry about that right now. Stay with me.

Where was I? Oh, right. At the risk of sounding like my parents, there was a time when the gas station attendant didn't live in a bullet-proof box, stocked to the rafters with Pepsi, motor oil, off-brand Kleenex, Gatorade and all sorts of heart-stoppin' salty snacks. They'd actually come out to your car, give you a wave and smile and ask you to pop the hood (no, that isn't a euphemism). Then they'd wash your windshield, fill the tank, check the oil - and the tires - all for the price of the gas. No add ons, no extra fees.

But those days, like gas for $1.29 a gallon, are long gone.

Now, consumers are asked - in some cases required - to do things we assumed were included in the cost of doing business.

Instead of the station attendant coming out of the office, we get out of our cars to pump our own fuel, clean our own windshields, check our own oil and tell that creepy guy hanging around the gas pumps that no, we don't have two bucks so he can get gas for his fictional car that ran out two blocks from here.

Despite twelve checkout counters, three of which are open, and one of those a 15 Items Or Less Express Lane, we check ourselves out (no, the other way) at the supermarket. And we put our groceries in bags that we've brought with us.

Thanks to the interwebs, former travel agents, whose value wasn't just in booking a trip, but in letting us know the secret hotels, best deals and off the beaten path places to stay or visit are now serving fries at McDonald's. That's because their occupation has been decimated since we started booking our own flights, picking our own seats and paying a la carte for any extras. Airlines even charge a fee for you to talk to an actual representative on the phone.

We can also diagnose what's ailing us online. Plug in the symptoms, and pages of unreliable, pharma-sponsored medical advice suddenly appears. (I told my doctor I was looking up something on the internet, to which he gave me a disapproving look and said, "Oh good. We HIGHLY recommend the internet.")

Under the camouflage of improving the customer experience, businesses have found ways to cut their costs dramatically by turning many of their job descriptions into do-it-yourself positions. The same way companies tell you how productive open office seating is.

Despite all the personal and intimate information I've shared on here over the years - and really, we have no secrets - you may not be aware I took a Consumer Law and Economics class in high school. It was taught by Mr. Blackman, and was basically a Ralph Nader-esque hour every day, instilling in me the squeaky wheel theory: my right as a consumer to complain and keep complaining until I get what I want. You know, like creative directors.

So in that spirit, I'm drawing a line in the sand, well, in the garbage, at sorting my own trash.

To start with, I have a trust issue with restaurants that ask me to separate landfill items from recyclables. Bless their well-intentioned little corporate hearts, but really, I don't want to work that hard after I eat. I'm too full and I usually need a nap. Besides, there are no guidelines about which trash goes into which bin. One man's recyclable is another man's landfill. I'd probably ignore the guidelines even if they had them, but you see where I'm going.

The best I'll do is not throw away plastic baskets the tacos come in, or the glass bowl for the salad. Silverware however is a cruel tease, sometimes hiding under a napkin and accidentally winding up in the trash. Which is where it stays, because if I want to go dumpster diving I'll do it in Tiffany's trash bins, not Rubio's.

Anyway, I'm done griping now about the way things used to be. I suppose the good outweighs the bad in the end, and the speed at which things can be accomplished by doing it myself is what's gained, even if personal interaction and a more leisurely paced world is lost.

Besides, as long as no one's asking me to do my own prostate exam I'm good.

Taking license

Over the past few weekends, I’ve spent more hours than I care to think about looking for a used—excuse me, certified pre-owned—car for my son. Or daughter. We’ll see whose room is cleaner when I get home.

What struck me about the whole ordeal is how monumentally unpleasant the experience is. Not a revelation if you’ve ever bought a car, but always a surprise to me. I guess it’s because like surgery or Christmas shopping, I don’t do it often enough to remember the amount of pain involved.

On paper, it should be one of the most exciting, fun experiences you can have. You get to test drive lots of different models, pick one that makes you happy, and drive off into the sunset, preferably up a winding coastal road where you can let your right foot loose and see how many curves your new investment wants to hug.

Well, not so fast there Edsel.

Because of an incident at Keyes Toyota years ago, where the wife and I were virtually held hostage for three hours because they wouldn’t give us back our car keys (they were checking it out for trade in—no we didn’t buy there, yes we finally escaped), I’ve been adamant about laying down a few ground rules when car shopping.

The first is never give them my keys.

Here are the others: I don't go inside the dealership and have a seat if I’m just shopping. Instead, I’ll have the salesperson go inside, get their best price and walk it back out to me. I make two things clear—they only have one shot at it, so the number they give me has to be the final offer the first time. And I won’t wait longer than fifteen minutes.

Which brings me to my next rule: I don’t deal with anyone but the salesperson. No closers, no sales managers, no fleet managers coming out the door with their shark tooth smile and hand ready to shake mine. If the salesperson can’t make the deal, meeting his boss isn’t going to help.

Speaking of the deal, I never take the deal. Any number they give me has profit built into it, otherwise they wouldn't be selling it at that price. So even though I've asked them for their best offer, I have no qualms about being the bad guy and letting them know it isn't good enough. I'll try to knock another ten to fifteen percent off whenever number they give me. If they're willing to negotiate, I know they haven't given me their best price (which they never do). If they're not willing to negotiate, there's always another dealer who is—all you have to do is remind them and they usually change their tune. However if they start whining about how they're not making any money on the deal, or ask me to come up just $200 more on my offer, I'm out of there.

With car salespeople it doesn't take much for my bullshit meter to go into the red.

For the time being I've taken a break from car shopping, although I still peruse online to see what's out there. But my time right now is mostly being spent figuring out how to pay for the upcoming kitchen remodel. Plus for the moment we seem to be managing with the cars we have.

But if anyone has a fairly new model, safe car they'd like to sell, we can always talk about it.

C'mon inside and have a seat.

There goes the neighborhood

We've lived in our home coming up on eighteen years now. In that time, the house to our west—with the one-bedroom guest house in back that's always rented, used as an Airbnb or deducted for tax purposes as a home office—has sold three times. The house next to us to the east—the one with the pool my daughter learned to swim in—has sold five times.

Restless owners? Hot real estate market? Maybe it's us.

I think this up and coming songwriter I'm rather fond of, Bruce Springsteen, put it best: "There are nice guys and assholes on every block in America."

Can I get an amen?

In the ever changing, inherently risky game of neighbor roulette, we've been fortunate to have had some great ones. And, sadly, our luck has occasionally run out and we've had a few monumental assholes (who may or may not still live in one of those houses and not the one to the west—who's to say).

The great neighbors who've passed through are the ones I enjoyed and miss the most. The ones I have common interests with, shared great conversations, and just generally enjoy their company. Which reminds me, Sebastian, as far as all of us here at the ponderosa are concerned you can't get back here fast enough. Make the offer. Get on it will ya?

Like many neighborhoods, mine has a homeowner's association, allegedly there to protect property values, keep tree-lined streets looking respectable and prevent residents from painting their home puke green, neon magenta or that dusty rose color that's really orange.

For $125 a year in dues, some other things they do are tell me how many trees I can have, how tall and what kind they can be, why I can't have a garage sale despite a garage desperately screaming for one, charge me hundreds of dollars for their "architectural committee" to "review" addition and remodel plans, and send out a quarterly newsletter with poorly done 1/4 page ads (Hmm, freelance opportunity?). There's also always a grainy, black and white picture alongside a message from the HOA president, who I wouldn't know if I fell over him at one of the third Thursday of the month association meetings.

Besides fighting lawsuits from homeowners who don't like being told what they can't do, they also spend yearly dues on an annual Labor Day weekend resident get together at the small park by one of the entrances to the neighborhood. Attendance is less and less every year. I don't know whether it's the rubbery hot dogs, the not-quite top 40 band, people going back to their house instead of use the Porta-Potties, dog souvenirs randomly scattered around the park or the fact it's a major holiday weekend and almost everyone is out of town.

I've gone a few times, but I'm not gonna lie—my community spirit is seriously lacking.

Which brings me to my point (see, if you wait long enough...). I'm baffled as to why I signed up for this Nextdoor app that supposedly gives me all the news about what's going on in my neighborhood.

The latest notice is apparently Ava has moved into the hood. Welcome Ava. I'm sure I won't know you from the other 624 families with homes in our development, but I wish you the best and I'm glad you're here. At least I think I am. Unless you're like the meth tweakers that lived in the rented house across the street for years, or share the same asshole tendencies as my neighbor to the east. Then don't bother unpacking.

When Nextdoor isn't announcing new arrivals, it's showing posts from neighbors who need babysitters, want to get rid of furniture, argue about social responsibility for the homeless who wander through the residential streets on the way to the boulevard, packages stolen off of front porches, coyote sightings ("Anyone seen Rags?") and other various neighborly inquiries.

If there were a preference I could set to one update a week instead of one a day, I might spend more time going over it and get more involved in the critical questions, like who parked an RV on the street instead of their driveway—behind the fence. But there isn't. And I won't.

I'll just have to somehow reconcile the fact I've been here over 18 years, and still only know a handful of neighbors beyond my own block.

So you don't get the wrong idea, I'm not saying the Nextdoor app doesn't have anything I'm interested in. After all, the asshole neighbors have two loud, yappy little barking dogs they have to walk.

Perhaps I'll start paying more attention to those coyote sightings.

No know how

As I've written about on here before, I'm about to embark on a bold, new, money-sucking, patience-straining, marriage-testing, argument-inducing adventure: my kitchen and living room remodel.

Like everyone who goes down this road of no return, my journey began at Home Depot and Lowe's. The wife and I didn't just go there to get ideas about bathroom vanities, kitchen sinks, drawer pulls and countertops. We were also armed with a list of items from our contractor we had to either purchase or make decisions on before they start.

If you know anything about me, you know I like figuring out how things work and, if needed, could MacGyver a way into building a house from the ground up using only a hammer, spatula, paper straws and lawn grass.

Nah, I'm just funnin' you. I can't put together a bookshelf from Ikea. But I can tell you the first film Jeff Goldblum was in—that's gotta be worth something at some point.

Where was I? Oh, right. So to paraphrase Blanche DuBois in Streetcar Named Desire, when it comes to construction I do depend on the knowledge of strangers. Of course it helps if the strangers actually know more than I do. And while there are a lot of scary things about this process, not least among them is the frightening fact I may already have more answers to my questions than the people who work at Home Depot or Lowe's. That just ain't right.

The good news is the big box hardware and lumber stores aren't the only game in town. Fortunately, thanks to a trusted recommendation, we discovered the family-owned Faucets & Fixtures in Orange. They have a quiet little storefront in a not great section of Tustin Avenue that comes nowhere near tipping its hand to the remodeling wonderland waiting inside.

In an experience that was a first, their employees know all about the inventory and are able to answer all the questions. "Yes it comes in polished nickel, but it's plastic-y on the inside." "You can get the one-piece Memoirs toilet, but the two-piece is about $400 cheaper." "That's a stock medicine cabinet, but we can custom build one for you no problem." "The sink is ten inches deep, but the porcelain finish is brighter and thicker on that one." The store has a big selection, yet isn't overwhelming.

I could make a hundred trips to Home Depot and Lowe's, and never get as much done as we accomplished in a couple hours at Faucets & Fixtures with our man Austin.

The point is this-once you've had knowledgable, friendly, patient customer service, there's no going back. It's like going from J.C.Penny to Nordstrom. Stater Bros. to Trader Joe's. Winchell's to Starbuck's (Those are big corporations, but you get my continental drift).

From now on, it's mom and pop, family-owned, highly recommended merchants for all things having to do with the remodel and beyond.

And in case you're looking to win a bar bet, his first movie was Death Wish.

In the zone

Here's a sign you'll never see in advertising agencies. Not because it's a bad idea, but because you couldn't buy enough of them to cover all the areas, cubicles and open seating that would need them.

That and the fact no one would observe the rule anyway.

There are a lot of ingredients that fuel successful agencies. Coffee. Creativity. Insight. Brains. Energy. Endurance. Optimism. Pessimism. Humor. The ever shifting line between art and commerce. Those innocent, wide-eyed, crazy bounders who believe against all evidence and reason what consumers are really looking for are more ways to engage with your client's brand.

But because of the nature of the beast—buildings loaded with egos, knit caps, planners, egos, man-buns, ironic t-shirts, skinny jeans, millennials, unrestrained enthusiasm, egos, people who know better, egos, people who enjoy inhaling their own fumes, egos and meetings, help me Jesus the meetings—agencies can't help but run on another more fragrant ingredient.

It is after all a sales job. And while there are good salespeople and bad ones, tolerable ones and insufferable ones, at the end of the day (EOTD = ad term, don't get me started) it all boils down to the size shovel they're using.

I know a lot of people in the business will call bullshit on this post.

But that's only because they didn't read the sign.