Balancing act

As well as you know me, this won't come as any surprise.

There are the few rare and in between occasions where I can be what I suppose some people would call compulsive.

I prefer to think of it as laser focused.

For example, at the craps tables. Or getting Springsteen tickets to 47 shows on the tour. Say it with me: Breaking Bad.

But while those are just a few of the pleasurable pursuits I enjoy directing my compulsiveness...er...focus towards, there are other, more practical ways it expresses itself.

Laundry. I challenge you here and now to a towel, t-shirt and sock folding contest (I'm looking at you Carmen Dorr). Seriously, tread lightly and prepare for disappointment. Not only am I extremely good at it, I enjoy doing it. Which is why you don't stand a chance.

Are you the kind of person who thinks they've loaded a dishwasher to capacity, even though you still have a sink and a half full of dirty dishes? Step aside rookie. I'll reorganize your dishes in the washer, put in all the ones in the sink and still have room for that serving dish you were going to wash by hand. I'm like John Nash in A Beautiful Mind: I can see the dishes all in their proper place even before I've put the first one in.

There's one place more than all the rest where I'm relentless about making it work out exactly the way it should—balancing my checkbook.

It's an old school notion, but I still get paper bank statements. I like them. I can write the numbers on them, check off the line items as I reconcile them and easily backtrack if I need to. Almost every time, it balances to the penny, which brings me a kind of happiness few things do.

Occasionally though it's off by either a few cents, or a few hundred dollars. When that happens, I put on the green visor (figuratively-green isn't really my color) and go through my find-my-mistake ritual.

First up is checking the addition in my checkbook register. I know there are apps for that, but I like doing it. I'm Columbo on a case to find the missing pennies ("Excuse me, just one more thing..."). If that doesn't solve it, I start adding the outstanding checks and uncredited deposits. Sometimes it's a few minutes, rarely it's a few hours. But I never give up, and eventually I find the error. And I always wind up with a balanced checkbook for the month.

I know I could get online statements and do it all from my laptop. But it wouldn't give me the same feeling of accomplishment putting pen to paper and figuring it out does.

I could go on and on about the joys of checkbook balancing, but I Love Lucy will be on soon and I have to go warm up the picture tube and find my clicker.

Send fries in lieu of flowers

Michael James Delligatti deserved more.

He is after all the man who invented a uniquely American culinary icon. Made literally billions for the company he worked with and for. And his invention was a very happy meal indeed.

Delligatti should've died last week at the age of 98 (maybe Big Macs aren't so bad for you) with an estate worth billions to leave his heirs. But all he got from McDonald's for his creation that's responsible for over 25% of their profits is a plaque.

Some people might argue that's more than Moe Green got (Godfather reference, look it up). But for my McMoney, it wasn't enough.

Delligatti was a franchisee who told McDonald's they should offer a double-patty burger. McDonald's, having the foresight and keen intuition for trends that they demonstrate even to this day, told him no. So, as the NY Times said, Delligatti went rogue. He ordered a larger, sesame-seed bun from a local baker, split it in three and made his own double-patty burger.

To everyone's surprise but his, sales skyrocketed. Funny thing. Once that happened, suddenly McDonald's was interested in offering what later became the Big Mac.

There seems to be a tradition of companies who make money off of these innovative ideas by screwing the people who come up with them.

One of the more famous instances was Jerry Siegel and Joe Shuster who created a little character with a red cape you might've heard of - Superman. There were a slew of lawsuits, settlements and more lawsuits with the two families about ownership, and they still continue to this day (too much to go into here, but if you want to read more about it you'll find it here).

Ronald Wayne, the third founder of Apple along with Jobs and Wozniak. Wayne quit a few days into the partnership, scared the boys didn't know what they were doing and he'd be on the hook financially. If he'd held onto his stock, which he sold for $800, it would've been worth over $32 billion today. He took himself out of the equation, but still it would've been good karma for Jobs to reward him with a stipend for getting the company on its feet.

Philo T. Farnsworth, the farm boy who actually invented television at fourteen-years old and got screwed out of the patent by RCA.

John Walker, inventor of the self-igniting friction sticks, or as we call them in my country, matches.

How about Gary Kildall, inventor of the operating system you're probably using a version of right now. He got royally hosed by a nerdy billionaire from Seattle who usually gets the credit.

Of course, there's a saying my therapist taught me. I know what you're saying to yourself "But Jeff, you seem so well-adjusted, why would you have a therapist?" You have no idea.

Anyway, what she always says is there are no victims, only volunteers.

Many of these people didn't patent their ideas in spite of being urged to. Or some signed a contract without reading it. However they lost hold of their brain work, it seems ashame they weren't able to benefit from the rewards of it.

Even if a company owned their ideas fair and square, there's more than enough money to go around. Giving the creators some of it just seems like the right thing to do. Although I realize we're living in a post right-thing-to-do era.

Anyway, rest in peace Mr. Delligatti. I've enjoyed your creation many times over the years, and still indulge the occasional craving for it. Only now I take out the middle slice of bread.

It's a lot healthier that way.

Round here

You may have noticed I haven't written a new post in a while (undisciplined).

And frankly, there have been a lot of reasons for that (laziness).

I've been unbelievably busy with work (couch potato). I've had family obligations (binge watching). I've been concentrating on other projects (lotto tickets).

But I did want to take a few minutes out of my busy schedule (napping) to do something I have never done before—offer a bit of advice to my fellow blogger and swing dance instructor Rich Siegel over at Round Seventeen.

Now, normally I don't make it my business to tell anyone else how to do theirs. I don't give other parents advice on how to raise their kids, although God knows with the devil spawn some of them have unleashed on the planet they could use it. I don't offer relationship advice, even though I know the secret to a long and trouble-free relationship most married men find out soon enough involves two words: Yes dear.

But since Rich is a friend of mine, I want the best for him and his blog because, and I think if you're followed me for any length of time and gotten past the crippling disappointment, you know I'm a giver.

So here's the advice: It's time to change the name of your blog. Not that Round Seventeen isn't a fine name, but based on my personal experience as of late, I don't think it's an accurate one anymore.

I can't remember the last time copy got routed less than seventeen times. For starters, once I've used up the entire three to four hours I get to craft a compelling brand story people will relate to, find humor in and want to know more about, it first has to get routed through several of what I like to euphemistically call layers.

The account team.

Strategy.

Account planner.

Product specialist.

Legal.

Associate creative director.

Group creative director.

Proofreading.

Executive creative director.

The cleaning lady on three.

And, if I'm lucky, then it finally makes its way to the client.

That's ten stops it has to make before it gets out the door. And if any of those people have a change, suggestion, idea, whim, opinion, thinks something's missing, thinks something else should be included, forwards a suggestion (mandatory) from the client or just. doesn't. get. it., then, as if I'd written it on a boomerang, it comes back to me for revisions.

After they're made, some well-meaning, highly intelligent, over-worked, underpaid and incredibly organized project manager gets to route it through all those people again. And again. And again.

Every time an "and" gets added. A "the" needs to be included. Disclaimers have to be changed (as if anyone reads them-thanks legal). Something gets underlined. A word gets bolded. An accolade gets deleted. Whatever the change, the copy suits up and does another lap.

By the time it gets back to me to sign off on, we're on round twenty eight. At least. Of course, as any writer in an agency will tell you, it'd be great if it stopped at twenty-eight. But sadly, predictably, it doesn't.

What people don't know about advertising is it's a lot like Groundhog's Day—the same assignments keep coming back over and over until the powers that be decide it's been watered down, legalesed and tamed enough to make it out the door to the client for their changes. I mean approval.

Now, I don't want you to get the wrong idea. And as I read this over, I see that would be easy to do. Great work, classic advertising, the kind you remember and talk about for years—I'm looking at you Apple 1984 spot—doesn't happen the first time out. I'm fairly certain anything good I've done and I'm proud of took plenty of victory laps around the agency before it saw the light of day. So I do realize in some cases, this painstaking and often frustrating process has its upside.

Anyway Rich, you don't have to do it today, but you probably want to think about a more realistic number for the old blog title. Of course I suppose it's possible a writer of your caliber may not have to go more than seventeen rounds.

And if that's the case, just forget I said anything.

Think inside the box

What do Jeopardy, Angry Birds, Star Wars, Sports Illustrated, Jeff Foxworthy, Mr. Rogers and the Dali Lama all have in common? Besides being mentioned in an internationally loved, critically acclaimed, extremely prestigious blog? The answer is they all have box calendars.

And they're not alone.

The other day I was killing time in Barnes & Noble while the wife and daughter were shopping in Ulta. I would've gone with them, but they don't carry the foundation or blush color I use. And besides, I think we all know I'm beautiful enough as it is. Anyway, I was shocked, shocked I tell you, to see that virtually every book title, sitcom, dog breed, video game, celebrity, magazine, website, car manufacturer and radio talk show host has a box calendar.

Apparently there's so much wisdom out in the world the holiday shopping public doesn't know about, it takes 365 days to dispense it all—one day at a time.

I imagine these bright, little squares make great stocking stuffers, not to mention secret Santa presents and gifts for people you really don't want to spend anything on, but feel like you should give them something. Whatever the reason, they take up two of the large tables at Barnes & Noble, so they must be selling just fine.

As I was perusing the vast assortment of them, the thought struck me that I'm overflowing with words of wisdom my own self, and I'm pretty sure I could stretch them out to fill up 365 days worth. So I'm going to do something I rarely do here—I'm going to make a promise to you. Because I know you'll want it, and more importantly you'll buy it, I'm going to start working on my own box calendar, and have it ready to go just in time for next year's holiday shopping season. I know, right?

And unlike my diet, unfinished screenplay, accordion lessons, sticking to a budget or my high school girlfriend, I actually intend to follow through on this promise to you dear reader(s).

First of all, it seems fairly easy to me. And if you know anything about me, you know I'm all about easy. Next, judging by the back of these box calendars that show a sample of what's inside, it looks like a lot of white space with very few words. If you've read this blog for any amount of time, you already know the less I write the better I am. In fact, the better we all are. Also, I have plenty of art director friends I can call on to design the colorful, whimsical, eye-catching box for whatever subject I decide to focus on.

Will it be a distilled rehashing of the most popular Rotation and Balance posts? A searing, snarky, advertising buzzword-a-day calendar? A skewering posting of the things account planners say day to day (you know, a comedy calendar)? It might just be daily pictures of my German Shepherd, which sounds really appealing because that means I don't have to write anything (about easy, remember?).

I guess we'll all have to wait until next year to find out.

Until then, I recommend the Keep Calm And Carry On box calendar to hold you over.

An agency by any other name

A few weeks ago, , an article in the online edition of Adweek called Why Today’s Ad Agencies Are Reluctant To Call Themselves ‘Ad Agencies’ attempted to explain why agencies are now opting for more relevant and contemporary descriptors.

Like new-model, multidisciplinary marketing communications firm. Strategic content innovation partners. New media integration facilitators. And the ever popular, rarely true, agents of disruption (Great band, saw them at the Roxy in '08. You're welcome Rich Siegel).

The argument is that they feel being called an ‘ad agency’ is too limiting, and connotes all that mid to late '60s, Mad Men hijinks and buzzword whammy jammy they've tried hard to separate themselves from. More than anything, they'd like current and potential clients to think of them as jacks of all trades, everything to everyone.

I of course would like people to think of me as Chris Hemsworth's body double, but that isn't happening either.

This agency identity crisis is nothing new in the ad world. There isn’t an agency new business person worth their weight in cold calls who doesn’t know how to give a hearty handshake, pick up the lunch tab and bark "yes" when the question is “Can you guys handle that?”

Digital? We’re all bits and bites baby.

Social? This rather lengthy sentence you’re reading right now is exactly 140 characters – how many “ad agencies” do you know that can pull that off? (Go ahead, I’ll wait while you fire up character count).

Traditional? We haven’t forgotten our roots, even though we’d like you to.

Experiential? It’s an experience in itself just working with us.

I understand the thinking behind offering one-stop shopping for clients: agencies don’t want pieces of the new media pie going other places that specialize, have expertise and a track record in it—especially if those places are going do a better job of it.

The other thing is when it comes to new business, pride has never been a quality that's run rampant in agencies. They'll gladly over-represent capabilities, say they can when they can't and for the most part let clients slap 'em silly and call them Sally if it means more business.

Part of the problem is consumers don't draw a distinction between the "ad agency" that created, say, the legendary Apple 1984 spot, and the one that does local ads for Empire Carpets. All they see are good ads and bad ads.

Another reason none of these companies want to be called an ad agency is that in almost every survey of least popular occupations, advertising professional comes in right behind used car dealer and prostitutes, both of whom work with considerably higher margins and know how not to leave money on the table. Or the dresser.

Maybe next time they do a survey, they can ask about a name that might command more respect, like Communication Response Alliance Partners.

Or they can just use the acronym.

Heavy Lyfting

I don't know whether it's because I'm an only child, or just sometimes lost in my own world (I know, they're the same thing), but I've never been bothered by uncomfortable silences. In fact I believe there are places where they're perfectly appropriate.

For example, I don't want to hear about your day while I'm in the elevator. And, as I wrote about here, I don't want to hear anything you have to say while I'm in the men's room.

But when I fire up the old ridesharing app—Lyft is my service of choice—for some reason I feel I should listen and engage with the person I'm driving with, or more aptly, who's driving me. After all, it isn't some corporate yellow cab picking me up, it's an individual in their own car trying to supplement their income. I'm all about supplementing income, even if they're doing it with my money.

And in the same way every picture tells a story, so does every Lyft driver.

There are Lyft drivers I've ridden with that've been awesome, and actually feel more like friends. Natasha is one of them. Glasses, inked, Prius driver and cat owner, I don't know where else our paths would've crossed. I've ridden with her a few times, and she has an energy and openness about her that's refreshing. Plus she's funny, smart and laughs at my jokes. I think we all know what a pushover I am for that. It makes me wish the ride to work was longer so we could talk more.

Then there's Craig in San Francisco, who if I didn't know better I'd think was my long, lost brother from another mother. When I got in his car (a 5 year old American something that was spotless and looked brand new), he had Miles Davis playing, and the first words out of his mouth to me were, "You like Miles?" It was a great ride.

Funny, smart, engaging people.

While not as deep as Uber, the Lyft driver pool occasionally reminds me that while I enjoy the Natasha's and Craig's, the odds are not always in my favor.

I don't want to personality shame any of the drivers by name here. But here's the thing: there's a certain kind of driver that makes small talk, but it's like canned laughter on a sitcom. It's not real, but it fills the space. My driver the other morning was one of those. He talked about the weather, and answered questions I didn't ask. "How early did you start driving this morning?" "Oh it is a beautiful day, not too hot." Alright then.

I prefer Lyft over Uber, even though many of the drivers work for both services. But they almost unanimously prefer Lyft customers, saying they're nicer and friendlier than Uber riders. Which is how I feel about Lyft drivers, so win-win.

I work in Orange County, and the thought's occurred to me it might be interesting to drive for Lyft. As long as I'm going back and forth, I may as well bring someone along, use the carpool lane and make a little cash for gas and dinner.

Which all sounds well and good until I start thinking about sharing rides with total strangers, and remember I'm an only child.

Then it just sounds like crazy talk.

Can it

I believe the decline and eventual demise of the service culture started with gas stations (What is this, a blogpost or a masters thesis?!) For the most part that is. Unless you're shopping at Nordstrom - those people are awesome and completely disprove that part about the service culture dying. But let's not worry about that right now. Stay with me.

Where was I? Oh, right. At the risk of sounding like my parents, there was a time when the gas station attendant didn't live in a bullet-proof box, stocked to the rafters with Pepsi, motor oil, off-brand Kleenex, Gatorade and all sorts of heart-stoppin' salty snacks. They'd actually come out to your car, give you a wave and smile and ask you to pop the hood (no, that isn't a euphemism). Then they'd wash your windshield, fill the tank, check the oil - and the tires - all for the price of the gas. No add ons, no extra fees.

But those days, like gas for $1.29 a gallon, are long gone.

Now, consumers are asked - in some cases required - to do things we assumed were included in the cost of doing business.

Instead of the station attendant coming out of the office, we get out of our cars to pump our own fuel, clean our own windshields, check our own oil and tell that creepy guy hanging around the gas pumps that no, we don't have two bucks so he can get gas for his fictional car that ran out two blocks from here.

Despite twelve checkout counters, three of which are open, and one of those a 15 Items Or Less Express Lane, we check ourselves out (no, the other way) at the supermarket. And we put our groceries in bags that we've brought with us.

Thanks to the interwebs, former travel agents, whose value wasn't just in booking a trip, but in letting us know the secret hotels, best deals and off the beaten path places to stay or visit are now serving fries at McDonald's. That's because their occupation has been decimated since we started booking our own flights, picking our own seats and paying a la carte for any extras. Airlines even charge a fee for you to talk to an actual representative on the phone.

We can also diagnose what's ailing us online. Plug in the symptoms, and pages of unreliable, pharma-sponsored medical advice suddenly appears. (I told my doctor I was looking up something on the internet, to which he gave me a disapproving look and said, "Oh good. We HIGHLY recommend the internet.")

Under the camouflage of improving the customer experience, businesses have found ways to cut their costs dramatically by turning many of their job descriptions into do-it-yourself positions. The same way companies tell you how productive open office seating is.

Despite all the personal and intimate information I've shared on here over the years - and really, we have no secrets - you may not be aware I took a Consumer Law and Economics class in high school. It was taught by Mr. Blackman, and was basically a Ralph Nader-esque hour every day, instilling in me the squeaky wheel theory: my right as a consumer to complain and keep complaining until I get what I want. You know, like creative directors.

So in that spirit, I'm drawing a line in the sand, well, in the garbage, at sorting my own trash.

To start with, I have a trust issue with restaurants that ask me to separate landfill items from recyclables. Bless their well-intentioned little corporate hearts, but really, I don't want to work that hard after I eat. I'm too full and I usually need a nap. Besides, there are no guidelines about which trash goes into which bin. One man's recyclable is another man's landfill. I'd probably ignore the guidelines even if they had them, but you see where I'm going.

The best I'll do is not throw away plastic baskets the tacos come in, or the glass bowl for the salad. Silverware however is a cruel tease, sometimes hiding under a napkin and accidentally winding up in the trash. Which is where it stays, because if I want to go dumpster diving I'll do it in Tiffany's trash bins, not Rubio's.

Anyway, I'm done griping now about the way things used to be. I suppose the good outweighs the bad in the end, and the speed at which things can be accomplished by doing it myself is what's gained, even if personal interaction and a more leisurely paced world is lost.

Besides, as long as no one's asking me to do my own prostate exam I'm good.