Unwinding

A few weeks ago, my showbiz son who has a high-salaried, high-powered creative position working for one of the major studios—not saying which one, but I do love their TVs and videocams—moved out to be closer to his place of employment. He was going to make the jump a year ago, but you know, covid. So he worked from here, stashed his money, and now that it looks like the lot will be opening up soon he’s shortened his commute time considerably.

That’s not what this post is about. Stick with me.

In the wake of his relocation, I was finally able to access one of the closets in his bedroom without stepping on any land mines of Star Wars toys, keyboards, books, scripts, musical instruments, clothes and an assortment of other items placed there with the sole purpose of making me go ass over teakettle in the space of ten feet.

Rummaging through the closet, in a box buried and forgotten about 20 years ago, were a bunch of reel-to-reel and cassette tapes of radio spots I’d done very early on in my career (pausing to laugh hysterically for using the word “career”).

I vaguely remembered a few of the titles, but because I don’t own a reel-to-reel or a cassette player I had no way to listen to the solid gold copywriting craftsmanship that was no doubt waiting on them.

Leave it to the interwebs. I went to the Google and found a company called King Tet Productions just slightly south of me in the lovely seaside town of San Diego. I shipped the box down to him, and three days later got back a CD with all the spots restored for my crystal clear, quality listening pleasure.

I raced out to my car, put it in the CD player and listened to them all.

And you know what? They were garbage.

Time is a cruel tease, because in my mind, at the time I wrote them, I thought they were great. After hearing them, I remembered a few of the recording sessions with some of my favorite voice talent. The sessions were great. The writing was awful.

Bad puns, hokey ideas, crummy needledrop music and cliched lines. I have no excuses other than I was just starting out (actually the other excuse I have is "The dog ate my homework" but I didn't think it would apply here). But here’s the thing. They all got sold, produced and aired. Insert something here about clients getting the advertising they deserve. Or maybe it’s just that in the last 20 years my taste has improved, I’ve honed my skills as a writer and marketer, worked on perfecting my craft and have just become better over time.

Nah, I’m just funnin’ ya. That’s not it.

I remember one of them was the first radio spot I ever did. It was for Frings at Jack In The Box, a new product that was a combination of french fries and onion rings in the same bag. The same bag!

Anyway, I recorded it at Wally Heider Studios (bet at least two of my readers haven't heard that name in awhile), in the big room. Jack Angel was doing a Bogart impression, and I had an end line about how the Frings taste better and better "...as time goes by."

I know. It hurts just to read it.

But it was the first radio spot I'd written, and I remember being so excited when I was shopping in a retail store and heard it come on over the speaker. I wanted to tell everyone I'd written it. Not so much anymore.

I guess the lesson here is we all have to start somewhere, and not to worry too much. Because the more you write the better you get, you know....

Nope. Not gonna make the same mistake twice.

Degrees of normal

The breathtaking hustle and bustle in the picture you're looking at is the main drag/business district in the very Dutch town of Orange City, Iowa. The wife and I spent this past weekend and then some visiting there. That’s incidental to the main point, but stick with me. It’ll come around eventually.

We went for my beautiful, intelligent, talented, strong, caring daughter’s college graduation. And I’m not too proud to say I was crying like Elliott watching E.T. take off for home. I was caught up in the moment either because of my daughter’s tremendous accomplishment of earning two degrees because she’s just that smart, or the fact that as of last Saturday I’m tuition free for the rest of my life.

Sometimes it's hard to tell which.

Anyway, like I said, this post isn’t about that. What it’s about is how I got there, where I stayed and what I did when I was there. Let’s take it in order.

To get to the very tulip-loving town of Orange City, Iowa, we had to fly from here to Phoenix, then from Phoenix to Sioux Falls, South Dakota. Then drive another hour and a half to Orange City. Which if you’re keeping count is three airports, two airplanes and one rental car.

In the before times, I wouldn’t have thought twice about it. But like many people coming out of their Covid cocoon, this was the first time in over a year this flyboy had been up in the air.

I ain’t gonna lie—dipping my sanitized hands back into the real world was extremely anxiety inducing. My imagination was running rampant with visions of spiked Corona virus suckers floating invisibly around me everywhere I looked and touched. It didn't help that our 5am Uber to the airport cancelled on us at 4:55am, and the cab we wound up taking had a driver who trained on Mr. Toad’s Wild Ride.

Once we arrived at the airport, I kept reminding myself how prepared I was for my flights. I’m fully vaxxed. I had the requisite mask, but also donned a clear, non-fogging plastic face shield for that extra layer of protection. And pandemic fashion.

Despite the fact I looked like a 10-year old trying to be a spaceman, it made me comfortable and since it's all about me (only child much?) that’s all that mattered.

Having read all the airplane horror stories about angry MAGA asshats (is there any other kind?) refusing to wear a mask, I was fully prepared to join my fellow future airheros in tackling some Trump-supporting, conspiracy spewing, 2nd-grade level reading dipshit insurrectionist refusing to wear his. I even bought wi-fi on the plane so I'd be ready to record and post my heroics in almost real time.

Suffice to say it didn’t happen. Which was a good thing. Probably would’ve knocked off my face shield.

Not sure what I was expecting, but both planes were packed full—so much for the empty middle seat theory. But the flights were uneventful and everyone was mask positive so that was good.

Once we were in Iowa, we had an Airbnb but wound up at the Orange City Hampton Inn for four nights (that’s a whole other story coming up in a whole other post). However, like flying, staying at a hotel was also something I hadn’t done in over a year. Come to find out it was fine. Plastic shields at reception, hand sanitizer at every turn and stickers sealing the room doors shut, letting us know they'd been cleaned and disinfected and no one had been in there for over 48 hours.

The hotel wasn’t as strict on mask enforcement, but for the most part people wore them and it was easy to steer clear of the ones who didn’t.

Now the number of infections in this particular part of Iowa is almost as low as the number of Jewish democrats. So when we were there, we wound up going out to eat, indoors, with other people. You don't know what you got til it's gone and I knew I missed it, I just didn't realize how much. It was heaven.

Even though I was constantly looking around at the maskless crowd, the tables were distanced and we weren’t sitting near anyone we didn't know. In fact CRAVE, the sushi restaurant we ate at in Sioux City (spoiler alert: Iowa sushi was great) had a reassuring message right up front in their menu about how they've invested in an ionization HVAC system in all their restaurants that reduces airborne pathogens by up to 99%, although Covid by only 90%. Clean, safe and healthy air for my worry-free dining pleasure.

I have to say, after being that wiping-the-mail, bleaching-the-produce, Lysol spraying every touch surface in the house and mask policing the family for over a year guy, it was really good to do things that felt normal adjacent (not saying “new normal” – you can’t make me).

I’ll always remember the corn state for how nice the people were, the four years my daughter enjoyed there and the fact it made me forget the pandemic for a little while.

Truthfully, I don't think I'll be returning to Iowa. But I’m greatful to Iowa for returning me to normal.

Playing chicken

I’ll admit I was a little late to the party on the whole spicy chicken sandwich thang. Oh sure, thanks to my son who’s been willing to make runs to downtown L.A. during the pandemic, I’ve been introduced to the overheated pleasure of Howlin’ Ray’s Nashville Hot Chicken, which, for those of you keeping score really brought the craze home.

Now I like spicy food, always have always will. But like anything in life, it's a matter of degrees. And there's only so much spicy my sensitive yet larger stomach will tolerate. Before you go ahead and make the fat jokes, let me just remind you that like my Lexus, I’m built for comfort, not speed.

Anyway as you can see from the chart on the left, at Howlin’ Ray’s sandwich heat runs the gamut from none to can’t touch this.

So I decided to try the mild, which is the starter sandwich. And I loved it. The problem is my kid couldn’t be running to DTLA nearly as often as I wanted to have a spicy chicken sandwich.

Enter Avid, my friend and 2004 runner up for the bronze in curling. On his Instagram feed, in a rare break from the dog pictures, he posted the sandwich you see above, which happens to look startingly similar to Howlin’ Ray’s. So I asked him where it was and he told me about the Cluck Kitchen in Irvine.

Now Irvine is a much easier drive than DTLA. And if you know anything about me, you know I’m all about easy.

While there ain’t nothing like the real thing, come to find out Cluck Chicken is pretty close. They have the same spice range as HR, and their sandwiches taste uncannily similar.

But if oversized, dragon-breath hot sandwiches aren't enought to fill you up, Cluck Kitchen also has some mighty tasty sides to go along with it. Things like fried pickles, vinegar slaw and, my personal favorite, bacon potato salad.

Yet one more dish proving my timeless theory that bacon makes everything better.

The other thing Cluck Kitchen has is a snappy little hashtag. It's what we in the ad biz like to call "on brand."

Hitting the target

You're probably already familiar with targeted marketing. You might have also heard it referred to by that other name the monumental douchewhistles running Facebook and Instagram give it: relevant ads. You know, ads you'll appreciate interrupting your otherwise perfectly good scroll.

These are those creepy ads that appear within five minutes of you talking about something that interests you while you're in earshot of your iPhone, Alexa, Google Home, Apple Homepod or other digital assistant. Devices that listen in on your conversations even though at the same time the companies that make them are paying for ads and running interviews everywhere telling you about their committment to privacy.

I hate 'em as much as the next guy. But I have to admit, I'm at a meth-laced crossroads when it comes to this little number that popped up in my inbox.

If you've followed this blog at all, and with all that pandemic time on your hands you have no excuse if you haven't, you know I'm a fairly hardcore Breaking Bad fan. The fact I've binged it fourteen times was probably your first clue.

So a few months ago when Omaze was runnng a contest to have Bryan Cranston and Aaron Paul cook breakfast for me and a friend in the RV they cooked meth in on the show, it's safe to assume I entered. Several times. And then a few more for good measure.

But did I win? No I did not. Apparently Elissa and Heidi got to enjoy the breakfast that was meant for me. Apparently they forgot I am the one who knocks!

I may have gotten off track here. Anyway those nice folks (algorithims) at Omaze remembered and sent me the personalized invite to their latest contest to spend a little time with Walt and Jesse.

Now I'm not naive enough to think I'm the only one who got the invite. I'm sure everyone who entered the breakfast contest (and lost to Elissa and Heidi) received one as well. But it does make me reconsider my take on targeted marketing.

I guess the bottom line is I'm good with it as long as the ads are Breaking Bad, Springsteen or sushi related.

Breaking the code

Hard as it is to believe, there are actually many skills and talents I simply don’t have, or have been unable to master.

I can’t juggle.

I dance like everyone’s looking.

My artistic abilities are limited to drawing crooked straight lines.

I play the guitar badly, but at least it’s only three chords.

And when I sing, the dogs howl (in pain) at the moon.

But for all those things I can’t do, I can do one thing better than just about anyone you know: load a dishwasher.

In what can only be described as a freakishly Rain Man-esque talent, I can pack more into a dishwasher than you or my family would think possible. When someone else tries their dishpan hands at it, there’s usually still a pile of dirty dishes left in our fabulous, deep farmer sink we installed during the year of the remodel. I think because the sink is so deep, people who shall not be named feel it’s okay to leave a lot of dishes in there because at a casual glance, they’re out of view.

Anyway, then I have to go to the kitchen, rearrange the dishes in the dishwasher and fill up all that newfound space with the dishes in the sink.

The other skill I have is I know when dishes in the washer are dirty and when they’re clean. Apparently other members of my household do not possess the laser focus and McGyver-like resourcefulness that would let them suss that out.

After all, it would involve opening the dishwasher door and looking in. What are we, detectives?

So my son, in between his Hollywood moving and shaking, and wheelin’ and dealin’, came up with a code. It involves a magnet, with a design by Mike Mitchell (also a Mondo artist), that used to be on the trunk lid of his car before he sold it to Carmax.

The hand magnet takes its place of honor along with my Springsteen On Broadway magnet, and my wife's "I am Inigo Montoya. You killed my father. Prepare to die." magnet.

The code is elegant in its simplicity: thumbs up for clean dishes, thumbs down for dirty dishes. And so far it's working like a charm.

The problem still remains that, for some reason, because I have this gift everyone expects me to do my precision loading of the dishwasher every night—even if I didn't participate in any way in dirtying the dishes. So I've developed a simple, easy to understand code of my own to let them know when I will and won't be their nightly clean up crew.

All I need to use it is a magnet with a different finger.

Here's the scoop

If you know anything about me, and if you don’t by now then maybe our season is just over, you know I own two fabulous dogs.

Ace is our German Shepherd rescue. We think he was two-years old when we got him, and he had the unenviable job of following our first German Shepherd Max, the world’s greatest dog (who you can read about in the stunning book of dog stories Gone Dogs, the perfect gift for that special dog-loving someone). However Ace has risen to the occasion swimmingly. He is an awesome guy with a completely unhealthy attachment to my wife. Look at her the wrong way. Go on, I dare ya.

Then there’s Lucy. We like to refer to her as an American Sock terrier. My daughter’s friend’s dog had puppies, and Lucy was one of them. She just came home with my wife and daughter one day. I didn’t want to love her, but here we are (talking about Lucy, not the wife and daughter).

Anyway, if you happen to have the good fortune of owning a dog, you already know there are so many great things about it.

The unconditional love.

The excitement no one else in your life will ever have for you when you return from being gone ten minutes.

The tail-wagging faster than windshield wipers set on high.

The warmth and comfort laying next to them on the floor, or if you’re like us, the bed.

The deep-sleep twitching that defies the boundaries of sweetness.

But for all those great things about being a dog parent, there are some realities of dog ownership we don’t discuss often (even though I’ve mentioned them before here and here).

In a word: poop. With big dogs come big poops. For the longest time, because I bought it when Max was the world's cutest puppy, the only thing I had was a small scoop to clean up the yard after my big dog.

It was frustrating, time consuming and extremely unpleasant. Just like my high school girlfriend.

Stay with me. It may not seem like it, but I’ll land the plane in a minute. Sometimes, even though the obvious answer is right in front of me I just don’t see it. I remember one time I was having lunch with a co-worker at Carl’s Jr. right after the BBQ Chicken Club sandwich came out. I told her, “This would be a great sandwich if it didn’t have that flavorless bacon.” To which she replied, “Take the bacon off.”

Like I said, slow on the uptake.

Here’s what that has to do with dog poop. We were at our fabulous friend Joan’s house one day. Joan had two or three large dogs, and at one point she went to clean up after them. I noticed she was using a super-sized poop scooper, and was easily making short work of the souvenirs her pups had left. The clouds parted, the angel choir sang and a little voice in my big head said, “Don’t you feel stupid now Einstein.”

Later that very same day, I became the proud owner of the large poop-removal device you see here: the easy-grip, rubber-fitted wood handle, the oversized tray, the convenient clasp that keeps the two together when not in use.

It’s definitely made the chore much more, not fun, but less unpleasant. There’s no struggle to make things fit. I’m able to collect more at once. And it’s far less stressful and time-consuming than it used to be.

No snappy end line today—poop is funny enough. But all this talk of it does remind me of the old joke: There's this guy who ran off to join the circus. The job he got was walking behind the elephants, scooping up their droppings. When his friend told him he should quit, and asked him how he could do such an awful, disgusting job the guy said, "What? And give up show business?"

Shred this

Telecasters, gnarly waves and skateboards are just a few of things the word shred applies to. But this past weekend, I decided to finally get off my fat yet supple ass and go shred classic: documents.

The IRS, those friendly government folk who have their hands in your paycheck every two weeks, suggest keeping your tax returns forever, and the backup documents and receipts for seven years before getting rid of them.

Well, never let it be said I can’t take direction. In the cabinets above my son’s closet were accordian files and boxes filled with receipts for every year going back to 1995, and actual tax returns going back even further.

You do the math. Never mind, I’ll do it for you. That’s 26 years and then some.

It was a chore I’d been putting off, because frankly every time I’d look at my little personal shredder I could see it trying really hard not to make eye contact with me. It was like it was in the front row at an improv show when they were asking for volunteers.

Also, it never could’ve handled it. The motor overheats after about five minutes of straight shredding, and the tiny bin fills up fast and has to be emptied over and over and over.

After sorting out what I was going to keep—the most recent ten years worth—I decided to have the rest of it one and done by calling a professional shredding company. A quick search on Yelp, and I landed on PFS Shredding. In a word, they were awesome.

The truck you see above pulled up to the house. Immediately all the neighbors started wondering what secrets I had that were so important I had to hire a professional to do my shredding. I imagine the international spy theories were flying fast and furious—something I'm accustomed to given how similar Daniel Craig and I are built.

Or maybe they thought I was part of the last administration, just tiding up the paper trail before leaving the White House.

Anyway, my new best friend Mark, who owns PFS, rolled that trash bin up to my front door, and I emptied my boxes and folders full of papers into it. He rolled it back to the truck, where it was lifted and dumped into the shredder.

There’s a camera inside the truck, and I got to watch all my documents being shredded on that screen to the left of the bin elevator. I can’t adequately express the thrill of see decades of papers turned into confetti so fast. 26 years of documents were shredded in three minutes.

Also, PFS was out to my house within two hours of my call. So yes, the minute he left I wrote him a stellar Yelp review.

Now I’m on a complete tear. Every piece of paper and receipt I don’t need from now on is going into a box, and when I have enough I’m calling Mark again and having him bring his big old confetti making truck back.

It'll give the neighbors something to look forward to.