Nic and Shirley

A rare Saturday night. The wife and I have the place to ourselves. Of course young Mr. Spielberg is making movie magic in the currently flooded state of Texas, and my beautiful, smart, scary-funny daughter is at a Halloween party then staying overnight at her friends house.

So it's us, the dogs and a big bowl of rapidly diminishing candy (I hope there's some left when the trick-or-treaters get here).

Anyway, the wife and I decided to watch one of our favorite films: Guarding Tess. It stars Nic Cage and Shirly MacLaine. She's the former first lady, and he's the head of the Secret Service detail assigned to protect her. They argue and fight, but it's essentially a love story.

There are a few great things about it, maybe the best among them being that Nic Cage is not the Nic Cage we know today. That is to say he gives a sweet, funny, quiet performance. No explosions. No sleepwalking through the role. No constantly changing hairline from shot to shot. No stealing the Declaration of Independence.

MacLaine is cranky, sweet, tough and ultimately heartbreaking. It's an underrated performance, and I think one of her best and most likable.

The chemistry between the two of them is palpable. Not romantic chemistry - that'd be too Harold and Maude-ish. It's a love and appreciation two people have for each other just for who they are.

And Cage is hilarious.

I was debating putting this in my Guilty Pleasures series (feel free to search Guilty Pleasures in the box to the right), but Guarding Tess doesn't fit the criteria. I don't like this movie in spite of itself, I love it for what it is.

If you haven't seen it, and you're looking for an entertaining couple of hours and the joy of discovering an unseen little gem, I recommend Guarding Tess.

It'll almost make you forget Ghost Rider. Almost.

I have the negatives

Here’s a client comment every copywriter gets – some more than others – about a headline they’ve written at some point along the way.

”It’s too negative.”

I get it a lot. In fact, I got it today.

Despite the fact the second half of the line paid off the first part of the line beautifully and, dare I say it, positively, the client was having none of it.

My headline included the word “won’t.” Apparently that’s on the list of random negative trigger words, along with “can’t”, “shouldn’t”, “doesn’t”, “didn’t” and I’m sure a bunch more I won’t (there’s that word again) know until I present them and they’re shot down.

Mid-level clients are not big picture thinkers. Their tendency is to have crippling tunnelvision, and overthink everything, especially how much of their ass to cover. It’s why they examine headlines on a word-by-word basis, as opposed to taking in and reflecting on the entire line, the bigger meaning, the brand tone of voice and the overall message being conveyed.

Obviously to live in the purgatory that is middle management, one must have their sense of humor surgically removed. I believe they keep it downstairs in the pathology lab, next to the jars of middle manager brains.

I kid. Middle managers don't have brains.

It’d be a great business if clients read headlines and copy, and then reacted as if they were real people instead of what they think they are: experts in the life of the mind.

So my lesson for today, courtesy of this middle-management, ass-kissing, overthinking, boot-licking, water-toting, brown-nosing, apple-polishing, favor-currying, toady little suck-up is to try to be more positive.

How am I doing so far?

Fire drill

At the building where I work – like all office buildings - the management company is required by the city to have annual fire drills. When you least expect it - provided you don't see the firetruck and guys in orange vests outside - building management breaks into your work day and makes an announcement over their static-y public address system. Lights start flashing, it's panic at the disco and everyone's instructed to evacuate the building using the stairs, not the elevator.

Slowly and orderly, everyone saunters out to the parking lot, wondering if there’s enough time for a Starbucks run. Then they check in with their company's point person to prove they weren’t left behind in the faux towering inferno.

It’s an inconvenience that interrupts work for a bit, but the intentions are good and this kind of fire drill can actually make a difference in a genuine emergency. Which is exactly the opposite of the fire drills you usually find in an advertising agency.

Sadly, people working in agencies are well acquainted with the other kind. The pain-inducing, frustration-increasing, time-wasting, resources-draining, brain-numbing, soul-crushing kind.

Agency fire drills are notorious shape-shifters. They can come in the form of an account person yelling in the hall for everyone to “Look busy!” as a new client prospect tours the agency.

They can be an all-hands-on-deck, cancel-your-weekend-plans mandate to try to save an account that’s been going out the door since they got it.

They can even be the creative director’s kids graduation, engagement, wedding or circumcision announcement that has to get done first, before the actual paying work. Don't even get me started on headlines for the circumcision announcements.

"Take a tip from a mohel who does!"

"Is your mohel good enough to make the cut?"

"It's time to put some foreskin in the game!"

The common characteristic of agency fire drills is they’re all, without exception, monumental wastes of time. They’re the original model for the hamster wheel. And the unlucky ones who are "volunteered" to participate are rats in a maze, who manage to find their way out the other side without reward for their effort.

Agency fire drills happen because people high enough in the food chain to call them have placed a misguided sense of importance on whatever the drill is. They’ve entered a state of denial regarding exactly what the results of everyone dropping what they’re doing to do something else will accomplish.

None of this should come as a surprise. Despite how lean, nimble, agile and responsive the agency website says they are, I have yet to work in a shop that runs as efficiently and effectively as they do in their fantasy life. The one that lives in their manifesto on their website.

Anyway, once the real-world fire drill is over, everyone shuffles back into the building, takes a crowded elevator back to their floor, and picks up where they left off.

And if they're really lucky, maybe they get a venti cappuccino out of the deal.

Dangerous words

According to some estimates, there are over 1,025,029 words in the English language.

But to anyone who works in an agency creative department, you know there are four extremely dangerous ones that should be avoided at all costs.

"What do you think?"

Those four little wolves-in-sheeps'-clothing words have caused more unnecessary frustration, anger and heartache, not to mention destroyed more great advertising, than the other 1,025,025 words combined.

Well, maybe not. But go with me here.

Here’s the thing: the vampire at your doorway at midnight, hungry with fangs bared, can’t come in. He can’t simply cross the threshold and suck the life out of you, even though that’s what he wants to do more than anything. You're safe inside and he's stuck outside.

Unless you invite him in. “What do you think?” is that invitation.

It gives people without jurisdiction, judgment or experience the opening they’re waiting for to – as Albert Brooks said in Broadcast News – lower our standards bit by bit.

Now, not all opinions are unwanted. But you can be sure the people who need to chime in, who have a dog in the race, will do it without being asked. They’re the ones that'll see what you’re trying to do, offer ways to keep it on track and true to your vision and, more often than not, make it better in the process.

Next time you're in an internal review, in the big conference room, and the chairs are filled by people who don't have more than a glancing relationship with the work being presented, do yourself and your career a favor.

Instead of asking "What do you think?", ask something that'll do a lot less damage and might actually put you in everyones' good graces right from the get-go.

Something like, "Are those bagels for everyone?"

Are you the gatekeeper?

Once upon a time, when it came to getting into an agency, whether for a full time position or freelance, hopeful creative people sent their books (portfolio of their work in layman's terms) or promo piece (remember promo pieces?) to the creative director. That's because in a kindler, gentler industry, creative directors usually carved out some time - an hour or so a week - to go through books that'd been submitted.

They returned the ones they didn't want with a nice, brief thanks-but-no-thanks note. They called in the owners of the ones they liked for an interview or a meet-and-greet.

They were obviously the most qualified people to do this for a few reasons. For starters, they were creative people themselves. They understood what goes into coming up with an ad, the obstacles encountered in shaping and crafting it to make it great and the hurdles involved in getting it presented and produced. They spoke the language.

They were the first stop on the job tour.

Fast forward to today, where they're the last.

In today's fully-integrated agencies, with their manifestos on their websites, granola in the kitchen next to the Starbucks Via envelopes and planners offering their "insights," there's a position called Creative Resources Director. Or Creative Services Coordinator. Or Talent Relations Supervisor. Or Creative Concierge. However, that's not what they're called by the actual talent.

They're called gatekeepers.

These are the people who make or break you by getting you - or not - into the agency, and getting your work in front of the creative director.

Gatekeepers usually have the full trust and endorsement of the creative directors, even though most of them have never actually worked as a creative in a creative department. Yet there they are, judging on some criteria only they know which books get through and which don't. I imagine it's a carefully worked out formula of quality of work, reputation, freelance budget and have I had my coffee yet.

Gatekeepers, like creative directors (and freelancers), come in all flavors. There are absolutely great ones out there (like the ones at all the agencies where I work - you know who you are, and thank you). These are the ones that return your email, maintain a friendly attitude, negotiate a rate you're both happy with when they bring you in and let you down easy when they don't.

They keep the lines of communication open, and make it clear it's alright to check in every now and then to see what's going on.

Then there are the other kind of gatekeepers. They're what I like to call the meter maids of gatekeeping. They have a uniform so they think they're real policemen. But they're not.

Every creative person has or will run into one of these. They almost go out of their way not to have a relationship with the very people they will at some point want to work for them. They will never answer any emails, yet they will fully expect you to negotiate your day rate to the basement for them when they call you in two hours before they need you. They'll make sure you know how lucky you are they even considered you.

They'll check your availability, and then they'll never check back with you.

In the same way creative people establish reputations around town, so do the gatekeepers. It's well known in the freelance community who the great ones are, just like it's known who the um, less-than-great ones are. Like the French resistance, there actually is a freelance underground where the community has its ways of sharing their gatekeeper experiences with each other. It's a way of looking out for each other even if everyone's competing for the same jobs.

At the end of the day, gatekeepers are something you accept and work with. If they're the good ones - and I can't say this enough, like all the ones I work with - it's always a pleasure dealing with them. If they're the bad ones, you find the grace to muddle through while holding your ground.

By the way, if you happen to be a gatekeeper and you're reading this, you know the meter maid crack wasn't about you, right?

God: On the record

Here at Rotation and Balance, we were lucky enough to catch God while he was in town taking meetings with studio executives about a remake of the story of his life - The Greatest Story Ever Told.

We sat down with lattes, a good attitude and more than a few questions.

RNB: First of all, thanks for taking time out of your busy schedule to talk with us.

GOD: I'm pretty good at multi-tasking. And it's my pleasure.

RNB: So do you visit Earth often?

GOD: I'm actually here more than people think, but not in my true form. That'd be a lot for people to handle, bright heavenly light and all. So I wear a disguise when I'm walking around in my earthly form - kind of like Hugh Jackman when he's on the exhibit floor at Comic Con.

RNB: Hugh Jackman walked the floor at Comic Con dressed as Wolverine.

GOD: Brilliant wasn't it? I really got a kick out of that.

RNB: When you look around at the world, what are the first thoughts that come to mind?

GOD: What the heck have you done with the place? Really, I hardly recognize it. I mean, I gave you the knowledge to build factories, cities and cars - that Audi R8 is pretty sweet, right? - but I thought you might take care of the place a little better. I think I may have been a little too generous with that "free will" experiment.

RNB: You couldn't have put that much work into it. I mean it only took you seven days.

GOD: True, but my days aren't the same as your days. They're a lot longer. That reminds me of a joke...

RNB: Go ahead, let's hear it.

GOD: This kid is in church praying to me, and he says, 'God, what's a million dollars like to you?' And I say, 'It's like a penny to you.' Then he says, 'Well, what's a million years like to you?' And I say, 'It's like a second.' So the kid thinks a minute, then says to me, 'God, can I have a penny?' And I say, 'Sure. Just a second.'

RNB: Good one.

GOD: Gets me every time.

RNB: Getting back on track, I'm sure you know about the recent controversies concerning religion and gay marriage.

GOD: All knowing, hello?

RNB: So what do you think about gay marriage?

GOD: You know, it's a good question. Let's start here - you're all my children. I created you all in my image.

RNB: You're not saying...

GOD: What I'm saying is I'm a part of everyone on Earth. My spirit is in all of you. And because you're all my children, like any parent I love you all and want you to be happy. The world's too short on love, why would I want to take it away from anyone?

RNB: A lot of people say you wouldn't approve, and use your name to justify their position.

GOD: I'm more about acceptance than judgement. I sleep better at night that way.

RNB: You actually sleep?

GOD: Well, no. But you get where I'm going.

RNB: Do you resent fringe groups and haters using your name to justify their actions?

GOD: Brother, if I had a dollar for every time someone took my name in vain or used it as an excuse to hurt people, I could afford that new throne I've had my eye on.

RNB: Why do so many people get that wrong?

GOD: I only knows. See what I did there?

RNB: What about the situation in the Middle East?

GOD: I'm not going to lie to you, it's pretty bad. It's like that mess in the corner of your room you keep saying you're going to clean up, and you never do. It's just too overwhelming.

RNB: All due respect, but why don't you just wave your hand and solve the problem?

GOD: All due respect, because then you wouldn't learn the lessons you need to learn.

RNB: And what are those?

GOD: That's for me to know and you to find out. You have to understand, I'm looking at the big picture. Things happen for what looks like no reason. But there always is one. I'm a very careful planner, and I'm not reckless. A lot of what happens, especially the unpleasant things, are designed to make you stronger of character, more compassionate and more vigilant.

RNB: But some truly horrible things have happened.

GOD: Agreed. The sad truth is I'm not the only one at work here. I have some pretty powerful enemies, well, enemy. He can't win, but he makes things tougher for me.

RNB: Is there life after death?

GOD: Is there ever. And the good news is, and I really shouldn't tell you this, but everyone gets past the gates.

RNB: Everyone?

GOD: Yep. Doesn't matter if you believe in me or not, doesn't matter what you've done. I'm big on forgiveness.

RNB: Every heard the phrase "Rock N' Roll Heaven?"

GOD: I dare you to find a better band than the one we've got. Every seat is a good one, AND there are no Ticketmaster fees - if that isn't heaven, I don't know what is.

RNB: There's a lot more to talk about, but I know you have to run. Thanks for spending a little time with us.

GOD: Thank you for having me. And just so you know, even when you see me leave, I'm not really gone.

RNB: How do I know that's true?

GOD: See that guy over there who looks like Hugh Jackman?

In the zone

Time zones. They're either for you or against you.

Living on the west coast, and traveling to the east coast, I'm used to the three-hour shuffle. Losing the time going, getting it back on the way home. Somehow, in my disoriented mind, it all evens out and I can talk myself out of the lag.

But for the past four days I've been in the central time zone - two hours ahead of where I normally am. It's very confusing to me, which isn't good because I'm confused enough to start with.

I don't let the clock on my iPhone reset. Instead, I keep it set to my home time zone, and just apply a 'plus two' to whatever time it displays. I do this because I take a pill for cholesterol, and I want to be taking it the same time as I do every day - the time my body's used to.

Even if the same time is a different time. See what I'm saying?

The other thing about central time is all the TV shows are on an hour earlier than where I live. So I wind up missing a lot of them by at least a half hour or more. This might be at the top of the first-world problem list.

Anyway, I just wanted to get this posted tonight before I went to bed two hours ago.

Or is it two hours from now?