Bed check

I'm not a scientist. And I'm not particularly well versed in the theory of time and space. But after years working in them, I can definitely tell you that time in advertising agency creative departments is a relative thing.

One of the beauties of it is that it's not as structured as other occupations. Creatives usually roll into the office between 9 and 10, and roll out when their work is done—whenever that happens to be. Or not.

Creatives tend to have a tough time shutting down the production line when it comes to thinking of ideas. And even if we make a concerted effort, the ideas just have a way of breaking through.

At the stroke of midnight. In the shower. On weekends. During holidays. At weddings. In the middle of funerals. Almost anywhere, the wheels are always turning. That's because the wheels don't punch a time clock, and they don't always turn as well with all the distractions of the open floorplan office. Don't get me started.

Apparently management at the last agency I worked at wasn't quite in sync with the creative process and the irregular hours it involves. So they did bed check on our group in the morning and late afternoon. One or two people would casually stroll through the office, acting as inconspicuously as possible with their heads swiveling from side to side and a notepad in their hands. Without regard to whether people were at the client, in a meeting, at lunch, working from home or just in the bathroom, they'd tally up the empty desks and report back to headquarters.

My creative director made a point of bringing it up in one of the creative meetings we'd have every few weeks where all the teams would gather to, you know, catch up and be family. Agencies are very big on being family.

The way these meetings usually went is everyone would gather at a long table in the conference room, then be encouraged to talk about how their day was going. What they were working on. Or vent about anything that was bothering them.

What was bothering most of us were these damn meetings.

The creative director said he was taking a lot of heat about the empty desks the management spies saw during bed check. To which I say if you can't take the heat...

Anyway, he made a point of saying he didn't care if we were there or not, as long as the work got done. (Hear that buzzing sound? That's the needle on the lie detector going into the red).

The upshot of it all was that for about three days after, people dragged themselves in at the expected hours, the ones we were reminded were the regular business hours as listed in the employee handbook. But to no one's surprise, the handbook wasn't a bestseller in the creative department. Within days everyone was back on creative standard time.

I think as long as the work gets done, you're available somehow when people need you, it really doesn't matter where the magic happens. There are any number of technologies that make it easy to be on the job without being at the job. And any number of coffee shops with free wifi.

Plus no one's doing bed check at Starbucks.