Monday, August 22, 2011

No, they don't

It'd be one thing if you saw 18-year old college cheerleaders wearing these shirts. But you never do.

You know who's always wearing them? Old guys.

It reminds me of those license plate frames you see every once in awhile that say, "Damn I'm good!"

I guess "Damn I'm insecure and my self-esteem and self-worth are non-existent but I'll cover it up with this bold statement that has nothing to do with who I really am." wouldn't fit.

The other obvious contradiction is the image on the shirt. A golfer, really?

For starters, if the golfer is an old guy then why is he carrying his own clubs? In a game known for having people to carry your clubs, or a cart to drive them around in, if you're an old guy carrying your own clubs then by definition you don't rule.

The t-shirt company probably realized that not all old guys want to project the image of a failed golfer. So they came up with this biker version of the shirt. Here's the funny part: you know who's wearing these?

Not bikers.

Not real ones anyway.

The old guys you usually see wearing the biker version are the yuppie bikers. The ones you see sitting outside at Starbucks on Sunday afternoon, with their yuppie Harley's all lined up in front.

The kind of guys real bikers just love to beat the shit out of. And for that reason, old guys wearing this version don't rule either.

Somewhere along the way, the t-shirt company decided images of golfers and bikers weren't iconic enough for their old guy demographic. And I'll admit that in a world full of iconic images, they did come up with not only a great one, but a classic.

It's the timeless shot of Muhammad Ali standing over Sonny Liston, who he's just knocked to the mat. An image that at once projects power, strength, confidence, beauty, skill and defiance. All qualities that understandably any old guy would want to project.

Except, you know, old guy golfers and yuppie bikers.

Here's the problem with it.

Ali and Liston had two classic and controversial fights. The first time, Ali was 22 years old. The second time he was 23. So an old guy wearing that shirt is kind of like a young guy wearing a shirt that says, "Young Guys Rule" with a picture of Hume Cronyn in Cocoon. I use Hume Cronyn because old guys will know who he is. I was going to go for John McCain, but too easy.

I think we've all learned a few things here today. I know I have. To sum up then: most old guys don't rule. And the few that do don't need a t-shirt saying it. They also shouldn't carry their own golf bags, or buy yuppie Harley's.

And maybe, just maybe, the most important thing we can all take away from this post is that no matter how old you are, where you're from or what year it is, that enduring picture of Muhammad Ali is always going to take your breath away.

Which by the way is another thing that's not so good for old guys.








2 comments:

Melissa Maris said...

Hume Cronyn. That made me laugh out loud.

My sister bought my dad an Old Guys Rule t-shirt for Father's Day, and because we love my dad, we thought it was cute.

I'll check your follow-up post in 20 years when your daughter has purchased one of these shirts for you and see how you feel then.

Jeff said...

My daughter reads my posts. 20 years from now I'm sure it'll just be another plain black t-shirt.